Global airline alliances perceived value and quality of life among airline alliances travelers: mediator effects of alliances brand equity and travelers’ experiences / Nor Hisyam Seliman
The travel and tourism sector is recognized globally as key industry contributing to numerous countries' economic growth and well-being in generating revenue. Travel has emerged as a significant Quality-of-Life factor and replaced material objects as a status symbol of wealth and well-being. Th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/107170/1/107170.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!