An exploratory analysis of consumers’ viral behaviour toward marketing video experience in social media / Nor Azimah Kamaruddin
Due to the increasing number of social media users, marketers are focusing on social media as a means of promoting their products. This study aims to fill gaps in existing literature, especially in practical, theoretical, methodological, and context perspectives by exploring the phenomenon of viral...
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| 格式: | Thesis |
| 语言: | English |
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2024
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| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/107588/1/107588.pdf |
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