A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research fr...

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Bibliographic Details
Main Author:	Anak Bujang, Falicia Injong
Format:	Thesis
Language:	English
Published:	2013
Subjects:	Malaysia Advertising Social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf
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id	my-uitm-ir.13127
record_format	uketd_dc
spelling	my-uitm-ir.131272017-02-17T09:28:40Z A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang 2013 Anak Bujang, Falicia Injong Malaysia Advertising Social networks Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent previous year. This means that 59 million Europeans use the Internet regularly for shopping purposes 2013 Thesis https://ir.uitm.edu.my/id/eprint/13127/ https://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf text en public dphil degree Universiti Teknologi MARA Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Malaysia Advertising Social networks
spellingShingle	Malaysia Advertising Social networks Anak Bujang, Falicia Injong A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
description	Despite the slowing penetration of regular Internet users, the number of consumers using the Internet to shop for consumer goods and services is growing (Forrester Research, December 2001). Due to this statement, we can generally relate the Human Factory to the online shopping phenomena. Research from the GfK Group (2002) shows that the number of online shoppers in six key European markets has risen to 31.4 percent from 27.7 percent previous year. This means that 59 million Europeans use the Internet regularly for shopping purposes
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Bachelor degree
author	Anak Bujang, Falicia Injong
author_facet	Anak Bujang, Falicia Injong
author_sort	Anak Bujang, Falicia Injong
title	A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_short	A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_full	A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_fullStr	A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_full_unstemmed	A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang
title_sort	study on how advertising affect online shopping company (human factory) / falicia injong anak bujang
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/13127/1/TD_FALICIA%20INJONG%20ANAK%20BUJANG%20AD%2013_5%201.pdf
_version_	1783733171108446208

A study on how advertising affect online shopping company (Human Factory) / Falicia Injong Anak Bujang

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