Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin

Promotion, as Kotler & Armstrong (1999) point out, is not just advertising but also a form of communication that exists in positive or negative manner in every contact a patron has with an institution. It includes utilizing persuasive information about library services, what library have and wh...

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Main Author:	Baharin, Siti Hajar
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Library administration
Online Access:	https://ir.uitm.edu.my/id/eprint/13953/1/TM_SITI%20HAJAR%20BAHARIN%20IM%2010_5.pdf
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id	my-uitm-ir.13953
record_format	uketd_dc
spelling	my-uitm-ir.139532016-06-09T07:58:28Z Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin 2010 Baharin, Siti Hajar Library administration Promotion, as Kotler & Armstrong (1999) point out, is not just advertising but also a form of communication that exists in positive or negative manner in every contact a patron has with an institution. It includes utilizing persuasive information about library services, what library have and what library can provide to user in various activities such as exhibition. In order to promote the library, promotional strategies plan need to be done effectively. The problem aroused to the libraries promotion was the awareness among users about the existence of promotional program and promotional tools. The purpose of this study is to identify the promotional strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) in attracting and encouraging the public users to come to the library frequently. This study focuses on the promotional strategies, promotional constraints and promotional channels that being used by PPAS. A case study approach that combined two data collection methods: (i)interviews; (ii)document analysis methods was used in collecting data. Qualitative data was collected through in-depth guided interviewed from two different groups of respondents consists of PPAS Librarians and PPAS users in different time. Documents were analyzed on different program from time to time. The findings indicated that promotional strategies at PPAS have been developed from time to time starting from the rebranding process in the year 2009. PPAS have been using many channels included banner, bunting, radio, exhibition and promotional program such as 'Information Day' and 'Book Fair'. However, PPAS had faced several promotional constraints included limited budget, time constraints and lack of staff. Therefore, several recommendations had been proposed to PPAS: (a) identifying the date, objectives, target segments and messages that need to be delivered strategically; (b) creatively and aggressively utilizing the promotional channels; (c) had two stages of evaluation, before and after the program; (d) try to get extra funds from the government to promote the library. This study was benefiting PPAS in improving their promotional strategies in future. Only by having effective promotional activities and referring towards all the previous and current study on particular issues could help PPAS to identify and determined their strengths and weaknesses 2010 Thesis https://ir.uitm.edu.my/id/eprint/13953/ https://ir.uitm.edu.my/id/eprint/13953/1/TM_SITI%20HAJAR%20BAHARIN%20IM%2010_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Information Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Library administration
spellingShingle	Library administration Baharin, Siti Hajar Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
description	Promotion, as Kotler & Armstrong (1999) point out, is not just advertising but also a form of communication that exists in positive or negative manner in every contact a patron has with an institution. It includes utilizing persuasive information about library services, what library have and what library can provide to user in various activities such as exhibition. In order to promote the library, promotional strategies plan need to be done effectively. The problem aroused to the libraries promotion was the awareness among users about the existence of promotional program and promotional tools. The purpose of this study is to identify the promotional strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) in attracting and encouraging the public users to come to the library frequently. This study focuses on the promotional strategies, promotional constraints and promotional channels that being used by PPAS. A case study approach that combined two data collection methods: (i)interviews; (ii)document analysis methods was used in collecting data. Qualitative data was collected through in-depth guided interviewed from two different groups of respondents consists of PPAS Librarians and PPAS users in different time. Documents were analyzed on different program from time to time. The findings indicated that promotional strategies at PPAS have been developed from time to time starting from the rebranding process in the year 2009. PPAS have been using many channels included banner, bunting, radio, exhibition and promotional program such as 'Information Day' and 'Book Fair'. However, PPAS had faced several promotional constraints included limited budget, time constraints and lack of staff. Therefore, several recommendations had been proposed to PPAS: (a) identifying the date, objectives, target segments and messages that need to be delivered strategically; (b) creatively and aggressively utilizing the promotional channels; (c) had two stages of evaluation, before and after the program; (d) try to get extra funds from the government to promote the library. This study was benefiting PPAS in improving their promotional strategies in future. Only by having effective promotional activities and referring towards all the previous and current study on particular issues could help PPAS to identify and determined their strengths and weaknesses
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Baharin, Siti Hajar
author_facet	Baharin, Siti Hajar
author_sort	Baharin, Siti Hajar
title	Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
title_short	Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
title_full	Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
title_fullStr	Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
title_full_unstemmed	Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin
title_sort	promotion strategies in perbadanan perpustakaan awam selangor (ppas) / siti hajar baharin
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Information Management
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/13953/1/TM_SITI%20HAJAR%20BAHARIN%20IM%2010_5.pdf
_version_	1783733188390027264

Promotion strategies in Perbadanan Perpustakaan Awam Selangor (PPAS) / Siti Hajar Baharin

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