Keberkesanan pengiklanan transit pada badan bas awam (Kajian kes: Bandaraya Johor Bahru) / Fazlin Yatimin
Bas awam merupakan satu kemudahan utama bagi orang rarnai untuk bergerak ke sana-smt. Kewujudan pengiklanan transit sedikit sebanyak menjadikannya lebih menarik dan bermakna. Penggunaan elemen seni reka grafIk dalam iklan memainkan peranan yang amat penting untuk menjadikan sesuatu iklan itu kelihat...
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Main Author: | Yatimin, Fazlin |
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Format: | Thesis |
Language: | English |
Published: |
2002
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Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/14191/2/TD_FAZLIN%20YATIMIN%20AD%2002_5.pdf |
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