Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil
Zapin is a great Malay folk dance. It brought to Malaysia by Arabic merchant and since then it's been assimilated with Malay culture especially in Johor Bahru. In these few years our government starts to take the initiative to protect this traditional culture from losing to today modernizati...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/14309/1/TD_MUHAMMAD%20NOOR%20TAUFIK%20ABD%20JALIL%20AD%2014_5.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-uitm-ir.14309 |
---|---|
record_format |
uketd_dc |
spelling |
my-uitm-ir.143092016-07-21T01:48:47Z Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil 2014 Abd Jalil, Muhammad Noor Taufik Malaysia Melaka Audiovisual aids. Visual communication Zapin is a great Malay folk dance. It brought to Malaysia by Arabic merchant and since then it's been assimilated with Malay culture especially in Johor Bahru. In these few years our government starts to take the initiative to protect this traditional culture from losing to today modernization. We have done a lot of things to make sure the continuation of this art. Although many things have been done but it still does not succeed in attracting audiences. That is why I like to find out what is going on, what really our youngster think, whether they still appreciate this kind of culture or they simply ignore them. The result that I got from my survey and observation is a positive feedbacks and that younger generation nowadays still love their own culture and they also want it to be able represented Malaysia. They also want to see a new style that can be used for zapin promotion maybe social media like facebook and twitter. 2014 Thesis https://ir.uitm.edu.my/id/eprint/14309/ https://ir.uitm.edu.my/id/eprint/14309/1/TD_MUHAMMAD%20NOOR%20TAUFIK%20ABD%20JALIL%20AD%2014_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
topic |
Malaysia Melaka Malaysia |
spellingShingle |
Malaysia Melaka Malaysia Abd Jalil, Muhammad Noor Taufik Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil |
description |
Zapin is a great Malay folk dance. It brought to Malaysia by Arabic merchant and since
then it's been assimilated with Malay culture especially in Johor Bahru. In these few years our
government starts to take the initiative to protect this traditional culture from losing to today
modernization. We have done a lot of things to make sure the continuation of this art. Although
many things have been done but it still does not succeed in attracting audiences. That is why I
like to find out what is going on, what really our youngster think, whether they still appreciate
this kind of culture or they simply ignore them. The result that I got from my survey and
observation is a positive feedbacks and that younger generation nowadays still love their own
culture and they also want it to be able represented Malaysia. They also want to see a new style
that can be used for zapin promotion maybe social media like facebook and twitter. |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Abd Jalil, Muhammad Noor Taufik |
author_facet |
Abd Jalil, Muhammad Noor Taufik |
author_sort |
Abd Jalil, Muhammad Noor Taufik |
title |
Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil |
title_short |
Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil |
title_full |
Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil |
title_fullStr |
Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil |
title_full_unstemmed |
Case study on the effect of media promotion on Zapin among university students in UiTM Malacca city campus / Muhammad Noor Taufik Abd Jalil |
title_sort |
case study on the effect of media promotion on zapin among university students in uitm malacca city campus / muhammad noor taufik abd jalil |
granting_institution |
Universiti Teknologi MARA |
granting_department |
Faculty of Art and Design |
publishDate |
2014 |
url |
https://ir.uitm.edu.my/id/eprint/14309/1/TD_MUHAMMAD%20NOOR%20TAUFIK%20ABD%20JALIL%20AD%2014_5.pdf |
_version_ |
1783733251147300864 |