The advertising of barbershop influences consumer / Zarif Adly Zainudin

Advertising is fast of powerful medium to advertise in the new millennium. With the number of advertisements increasing, the new medium is viewed as the advertiser's dream. Advertising is becoming a part of companies marketing strategy however it requires new strategies and thinking. The benefi...

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Main Author: Zainudin, Zarif Adly
Format: Thesis
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/14391/1/TD_ZARIF%20ADLY%20ZAINUDIN%20AD%2015_5.pdf
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id my-uitm-ir.14391
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spelling my-uitm-ir.143912016-07-26T06:13:07Z The advertising of barbershop influences consumer / Zarif Adly Zainudin 2015 Zainudin, Zarif Adly Advertising Shop management Advertising is fast of powerful medium to advertise in the new millennium. With the number of advertisements increasing, the new medium is viewed as the advertiser's dream. Advertising is becoming a part of companies marketing strategy however it requires new strategies and thinking. The benefits of advertising are its ability its cover people from different geographical area with varied tastes and preferences. This study is descriptive study and the sampling technique here is used convenience sampling. The sample size is for 50 selected people from the population of Johor Bahru City. The data is collected with the help of structured questionnaires, which is includes open end and close-ended questions. The next step in the research process is Analysis and Interpretation of the Data Collected from the respondents. This analysis and interpretation is done with the help of graphs and tabulation. They are prepared with the help of MS Word and Excel software With the help of analysis and interpretation the findings are drawn which includes whether consumers are aware of advertising, do advertisements effect their purchase behavior. With the critical analysis and interpretation the suggestions and recommendations are drawn on how to improve advertisement in order to attract much of the viewership and to increase the purchasing efficiency and also improve the methods of advertisements Finally, the conclusion where the briefing and the topics aspects is been given with few suggestions and recommendations, finally concludes the project report 2015 Thesis https://ir.uitm.edu.my/id/eprint/14391/ https://ir.uitm.edu.my/id/eprint/14391/1/TD_ZARIF%20ADLY%20ZAINUDIN%20AD%2015_5.pdf text en public degree Universiti Teknologi MARA Faculty of Art and Design
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Advertising
Shop management
spellingShingle Advertising
Shop management
Zainudin, Zarif Adly
The advertising of barbershop influences consumer / Zarif Adly Zainudin
description Advertising is fast of powerful medium to advertise in the new millennium. With the number of advertisements increasing, the new medium is viewed as the advertiser's dream. Advertising is becoming a part of companies marketing strategy however it requires new strategies and thinking. The benefits of advertising are its ability its cover people from different geographical area with varied tastes and preferences. This study is descriptive study and the sampling technique here is used convenience sampling. The sample size is for 50 selected people from the population of Johor Bahru City. The data is collected with the help of structured questionnaires, which is includes open end and close-ended questions. The next step in the research process is Analysis and Interpretation of the Data Collected from the respondents. This analysis and interpretation is done with the help of graphs and tabulation. They are prepared with the help of MS Word and Excel software With the help of analysis and interpretation the findings are drawn which includes whether consumers are aware of advertising, do advertisements effect their purchase behavior. With the critical analysis and interpretation the suggestions and recommendations are drawn on how to improve advertisement in order to attract much of the viewership and to increase the purchasing efficiency and also improve the methods of advertisements Finally, the conclusion where the briefing and the topics aspects is been given with few suggestions and recommendations, finally concludes the project report
format Thesis
qualification_level Bachelor degree
author Zainudin, Zarif Adly
author_facet Zainudin, Zarif Adly
author_sort Zainudin, Zarif Adly
title The advertising of barbershop influences consumer / Zarif Adly Zainudin
title_short The advertising of barbershop influences consumer / Zarif Adly Zainudin
title_full The advertising of barbershop influences consumer / Zarif Adly Zainudin
title_fullStr The advertising of barbershop influences consumer / Zarif Adly Zainudin
title_full_unstemmed The advertising of barbershop influences consumer / Zarif Adly Zainudin
title_sort advertising of barbershop influences consumer / zarif adly zainudin
granting_institution Universiti Teknologi MARA
granting_department Faculty of Art and Design
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/14391/1/TD_ZARIF%20ADLY%20ZAINUDIN%20AD%2015_5.pdf
_version_ 1783733264996892672