Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah

Social Commerce is a phenomenon in the ongoing E-commerce evolution through the adoption of Web 2.0 capabilities to improve customer participation and achieve successful business. Despite the trends of Social Commerce which highly anticipate todays the understanding on the appropriate platform is no...

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Bibliographic Details
Main Author:	Zakariah, Habiel
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Malaysia Social networks
Online Access:	https://ir.uitm.edu.my/id/eprint/16095/1/TM_HABIEL%20ZAKARIAH%20CS%2014_5.pdf
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id	my-uitm-ir.16095
record_format	uketd_dc
spelling	my-uitm-ir.160952022-03-14T07:06:58Z Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah 2014 Zakariah, Habiel Malaysia Social networks Social Commerce is a phenomenon in the ongoing E-commerce evolution through the adoption of Web 2.0 capabilities to improve customer participation and achieve successful business. Despite the trends of Social Commerce which highly anticipate todays the understanding on the appropriate platform is not clear. There is little research on Social Commerce adoption as mostly the researchers are more likely to explain on the theoretical background. This study will look on the Social Commerce elements adoption in the two different platforms of Ordinal E-Commerce website (standard E-Commerce website) and the Facebook Page (Social Networking Site) to see which one is better in terms of marketing and business management. The Social Commerce elements that will be analyze and compare are Forum & Community, Recommendation & Referral, Rating & Review and Social Advertising as the key elements of Social Commerce to market effectively. Later on comparison can be used for better overview of Social Commerce elements and its function as well the best practices to market in nowadays business culture. 2014 Thesis https://ir.uitm.edu.my/id/eprint/16095/ https://ir.uitm.edu.my/id/eprint/16095/1/TM_HABIEL%20ZAKARIAH%20CS%2014_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Computer and Mathematical Sciences
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Malaysia Social networks
spellingShingle	Malaysia Social networks Zakariah, Habiel Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
description	Social Commerce is a phenomenon in the ongoing E-commerce evolution through the adoption of Web 2.0 capabilities to improve customer participation and achieve successful business. Despite the trends of Social Commerce which highly anticipate todays the understanding on the appropriate platform is not clear. There is little research on Social Commerce adoption as mostly the researchers are more likely to explain on the theoretical background. This study will look on the Social Commerce elements adoption in the two different platforms of Ordinal E-Commerce website (standard E-Commerce website) and the Facebook Page (Social Networking Site) to see which one is better in terms of marketing and business management. The Social Commerce elements that will be analyze and compare are Forum & Community, Recommendation & Referral, Rating & Review and Social Advertising as the key elements of Social Commerce to market effectively. Later on comparison can be used for better overview of Social Commerce elements and its function as well the best practices to market in nowadays business culture.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Zakariah, Habiel
author_facet	Zakariah, Habiel
author_sort	Zakariah, Habiel
title	Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_short	Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_full	Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_fullStr	Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_full_unstemmed	Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah
title_sort	adopting social commerce elements: a comparison of social networking site (sns) and e-commerce site / habiel zakariah
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Computer and Mathematical Sciences
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/16095/1/TM_HABIEL%20ZAKARIAH%20CS%2014_5.pdf
_version_	1783733480943779840

Adopting social commerce elements: a comparison of Social Networking Site (SNS) and E-Commerce Site / Habiel Zakariah

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