Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin

The forces of globalisation in the business world today had pushed the local Small and Medium-sized Entrepreneurs (SMEs) in Malaysia to change their business mechanism and strategies in order to penetrate the global market. In view of the fact that business and business strategy now has becoming mor...

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Main Author:	Daimin, Ghazali
Format:	Thesis
Language:	English
Published:	2010
Subjects:	Control of production systems Management
Online Access:	https://ir.uitm.edu.my/id/eprint/16098/1/TP_GHAZALI%20DAIMIN%20AD%2010_5.pdf
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id	my-uitm-ir.16098
record_format	uketd_dc
spelling	my-uitm-ir.160982022-04-05T07:20:56Z Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin 2010-11 Daimin, Ghazali Control of production systems Management The forces of globalisation in the business world today had pushed the local Small and Medium-sized Entrepreneurs (SMEs) in Malaysia to change their business mechanism and strategies in order to penetrate the global market. In view of the fact that business and business strategy now has becoming more dynamic and competitive especially at international level, the Small and Medium-sized Entrepreneurs (SMEs) in Malaysia are in dire need of an exclusive approach in the form of creative strategy to support their businesses to expand internationally. This research is an attempt to gain a better understanding of how the elements of re-branding can be used as a tool to increase marketability of Malaysian SME food products upon competing further in international market. Recognizing the importance of re-branding process' for Malaysian SMEs, this research paper focus specifically on encouraging enhanced packaging strategies by having a distinctive and creative food packaging design specifically focused towards micro-sized entrepreneur. Review of past literature of this research relied upon textual material and archival data from selected journal and proceedings, magazines and Exporter's Encyclopaedia. For detailed analysis at the subject, a qualitative method has been employed throughout this research. The implementation of qualitative methodology paradigms; in-depth interviews has largely contributed towards completion of this study. All in all, the researcher managed to complete Seven (7) Chapters of this research with strong justification, recommendation and findings. The conclusion from the result of conducting this research is considered sufficient to indicate that the research questions formed earlier is robustly answered. The researcher has discussed and shown the suggested packaging design for Malaysian SMEs together with the right components and technical specifications that should be followed that is rightfully fit to compete in the international market. Exclusivity and design practicality of the packaging has been identified by the researcher as the right strategy for food product together with the product's own delectability. Finally, the researcher believed that the quality of food, smart marketing and enhanced packaging strategy is the real key of success for Malaysian SMEs for food products at the global market scene. 2010-11 Thesis https://ir.uitm.edu.my/id/eprint/16098/ https://ir.uitm.edu.my/id/eprint/16098/1/TP_GHAZALI%20DAIMIN%20AD%2010_5.pdf text en public phd doctoral Universiti Teknologi MARA Faculty of Art and Design Abd Rahim, Ruslan (Associate Professor Dr) Yahya, Azizul Halim (Professor Dr)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd Rahim, Ruslan (Associate Professor Dr) Yahya, Azizul Halim (Professor Dr)
topic	Control of production systems Management
spellingShingle	Control of production systems Management Daimin, Ghazali Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
description	The forces of globalisation in the business world today had pushed the local Small and Medium-sized Entrepreneurs (SMEs) in Malaysia to change their business mechanism and strategies in order to penetrate the global market. In view of the fact that business and business strategy now has becoming more dynamic and competitive especially at international level, the Small and Medium-sized Entrepreneurs (SMEs) in Malaysia are in dire need of an exclusive approach in the form of creative strategy to support their businesses to expand internationally. This research is an attempt to gain a better understanding of how the elements of re-branding can be used as a tool to increase marketability of Malaysian SME food products upon competing further in international market. Recognizing the importance of re-branding process' for Malaysian SMEs, this research paper focus specifically on encouraging enhanced packaging strategies by having a distinctive and creative food packaging design specifically focused towards micro-sized entrepreneur. Review of past literature of this research relied upon textual material and archival data from selected journal and proceedings, magazines and Exporter's Encyclopaedia. For detailed analysis at the subject, a qualitative method has been employed throughout this research. The implementation of qualitative methodology paradigms; in-depth interviews has largely contributed towards completion of this study. All in all, the researcher managed to complete Seven (7) Chapters of this research with strong justification, recommendation and findings. The conclusion from the result of conducting this research is considered sufficient to indicate that the research questions formed earlier is robustly answered. The researcher has discussed and shown the suggested packaging design for Malaysian SMEs together with the right components and technical specifications that should be followed that is rightfully fit to compete in the international market. Exclusivity and design practicality of the packaging has been identified by the researcher as the right strategy for food product together with the product's own delectability. Finally, the researcher believed that the quality of food, smart marketing and enhanced packaging strategy is the real key of success for Malaysian SMEs for food products at the global market scene.
format	Thesis
qualification_name	Doctor of Philosophy (PhD.)
qualification_level	Doctorate
author	Daimin, Ghazali
author_facet	Daimin, Ghazali
author_sort	Daimin, Ghazali
title	Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
title_short	Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
title_full	Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
title_fullStr	Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
title_full_unstemmed	Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin
title_sort	re-branding malaysian sme food products for global marketing using enhanced packaging strategies / ghazali daimin
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Art and Design
publishDate	2010
url	https://ir.uitm.edu.my/id/eprint/16098/1/TP_GHAZALI%20DAIMIN%20AD%2010_5.pdf
_version_	1783733481735454720

Re-branding Malaysian SME food products for global marketing using enhanced packaging strategies / Ghazali Daimin

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