A snapshot of yield management practices among front office employees in Kuala Lumpur five star hotels / Dian Aszyanti Atirah Mohd Asri
The purpose of this study was to propose the Yield Management practices consist of upselling, upgrading and overbooking practices among the front office employees and to test the relationship between YM and hotel performance. Additionally, this study also intended to identify the effect of employee...
Saved in:
Main Author: | Mohd Asri, Dian Aszyanti Atirah |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2014
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/16261/1/TM_DIAN%20ASYANTI%20ATIRAH%20MOHD%20ASRI%20HM%2014_5.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
The interlinkage of brand image and the combined effect toward satisfaction, trust and brand loyalty in the five star hotel segment / Mohd Raziff Jamaluddin
by: Jamaluddin, Mohd Raziff
Published: (2017) -
Pork free restaurants attributes, muslim customers trust and satisfaction, re-patronization and dissemination of information / Mohamad Izham Mohamad Haroun
by: Mohamad Haroun, Mohamad Izham
Published: (2015) -
The influence of the general operating environment on the development and change toward the resilience of the foreign ethnic restaurants in Malaysia / Mohd Noor Azmin Akbarruddin
by: Akbarruddin, Mohd Noor Azmin
Published: (2020) -
Ambience aspects in hotel lobby / Siti Hasleena Bakar
by: Bakar, Siti Hasleena
Published: (2021) -
Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini
by: Hosseini, Bahareh Sadat
Published: (2017)