Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri

This study is to develop a strategy and offers strategic media planning formulations and recommendations. The research framework is analyzing the company’s external and internal factors of strategic media planning with the collaborations of SWOT analysis, which is Strengths, Weaknesses, Opportunitie...

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Main Author:	Mohd Shukri, Nur Alyani
Format:	Thesis
Language:	English
Published:	2014
Online Access:	https://ir.uitm.edu.my/id/eprint/16398/1/TM_NUR%20ALYANI%20MOHD%20SHUKRI%20MC%2014_5.pdf
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id	my-uitm-ir.16398
record_format	uketd_dc
spelling	my-uitm-ir.163982022-03-23T03:01:35Z Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri 2014 Mohd Shukri, Nur Alyani This study is to develop a strategy and offers strategic media planning formulations and recommendations. The research framework is analyzing the company’s external and internal factors of strategic media planning with the collaborations of SWOT analysis, which is Strengths, Weaknesses, Opportunities and Threats and sees the elements of media strategy. The study was conducted by using in-depth interviews of the Karangkraf employees in order to gain insights into the company media planning strategies. 3 informants from media marketing department and 3 informants from circulation department were interviewed based on the Strengths, Weaknesses, Opportunities and Threats of media planning in Karangkraf in order to identify the strategic plan development and the company sales. The findings shows Karangkraf s media planning is straightforward where the advantage of having 25 magazines. However, the strategic media planning development propose in this study are to stress on marketing mix, aggressive marketing and media planning procedure. There are specific strategies develop. This study includes a proposed strategic plan for Karangkraf s company as a guide to help develop media planning in future. 2014 Thesis https://ir.uitm.edu.my/id/eprint/16398/ https://ir.uitm.edu.my/id/eprint/16398/1/TM_NUR%20ALYANI%20MOHD%20SHUKRI%20MC%2014_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Communication and Media Studies
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	This study is to develop a strategy and offers strategic media planning formulations and recommendations. The research framework is analyzing the company’s external and internal factors of strategic media planning with the collaborations of SWOT analysis, which is Strengths, Weaknesses, Opportunities and Threats and sees the elements of media strategy. The study was conducted by using in-depth interviews of the Karangkraf employees in order to gain insights into the company media planning strategies. 3 informants from media marketing department and 3 informants from circulation department were interviewed based on the Strengths, Weaknesses, Opportunities and Threats of media planning in Karangkraf in order to identify the strategic plan development and the company sales. The findings shows Karangkraf s media planning is straightforward where the advantage of having 25 magazines. However, the strategic media planning development propose in this study are to stress on marketing mix, aggressive marketing and media planning procedure. There are specific strategies develop. This study includes a proposed strategic plan for Karangkraf s company as a guide to help develop media planning in future.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Mohd Shukri, Nur Alyani
spellingShingle	Mohd Shukri, Nur Alyani Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
author_facet	Mohd Shukri, Nur Alyani
author_sort	Mohd Shukri, Nur Alyani
title	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_short	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_full	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_fullStr	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_full_unstemmed	Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri
title_sort	media planning strategies and its internal and external factors at kumpulan media karangkraf / nur alyani mohd shukri
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Communication and Media Studies
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/16398/1/TM_NUR%20ALYANI%20MOHD%20SHUKRI%20MC%2014_5.pdf
_version_	1783733521204903936

Media planning strategies and its internal and external factors at Kumpulan Media Karangkraf / Nur Alyani Mohd Shukri

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