Event organizers’ perception of green convention image: the relationship between green image and behavavioural intentions / Muhammad Aliff Asyraff Kamal Nur Zaman
As public awareness on environmental issues is gradually increasing nowadays, green elements seem as a crucial modern marketing tool that can induce people’s perception and behavioural intentions. Throughout tourism industry, most organizations belief destination image can be enhanced by implementin...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| اللغة: | English |
| منشور في: |
2013
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| الوصول للمادة أونلاين: | https://ir.uitm.edu.my/id/eprint/17667/2/TM_MUHAMMAD%20ALIFF%20ASYRAFF%20KAMAL%20NUR%20ZAMAN%20HM%2013_5.pdf |
| الوسوم: |
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