Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan

Shopping is acknowledged as an enjoyable activity where most of the countries applying the concept of shopping “festivals”, “carnivals” and “seasons”. This shopping seasons is eagerly awaited by locals and visitors as to grab the great discount and promotions, bargains and unbelievable discounts. Yo...

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Main Author: Mohd Wasilan, Nadia Hanim
Format: Thesis
Language:English
Published: 2013
Online Access:https://ir.uitm.edu.my/id/eprint/17700/1/TM_NADIA%20HANIM%20MOHD%20WASILAN%20HM%2013_5.pdf
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id my-uitm-ir.17700
record_format uketd_dc
spelling my-uitm-ir.177002019-02-27T01:20:36Z Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan 2013 Mohd Wasilan, Nadia Hanim Shopping is acknowledged as an enjoyable activity where most of the countries applying the concept of shopping “festivals”, “carnivals” and “seasons”. This shopping seasons is eagerly awaited by locals and visitors as to grab the great discount and promotions, bargains and unbelievable discounts. Youth are one of the potential segment that should not be overlooked. Youth are those who aged 18 to 30 years old which formerly known as youth shopper. They are an emerging group that is recognized as a meaningful market segment as they have high spending power. Due to the recession, consumer had changed their mindset about discounted goods as nowadays, they are looking for good deals. The concept of customer perceived value used for more sophisticated measures of the construct. This study endeavours to investigate the relationship between youth perceived value attributes of bargain shopping towards future intention. Yet, there is a lack of studies pertaining to their perceived value of bargain to youth especially the youth excursionist. The findings may help the retailers to understand the youth shopping behaviour and refurbish their strategies as to attract youth spend in Malaysia. The results offer significant implications for retailers and future research in this strategically important area. 2013 Thesis https://ir.uitm.edu.my/id/eprint/17700/ https://ir.uitm.edu.my/id/eprint/17700/1/TM_NADIA%20HANIM%20MOHD%20WASILAN%20HM%2013_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
description Shopping is acknowledged as an enjoyable activity where most of the countries applying the concept of shopping “festivals”, “carnivals” and “seasons”. This shopping seasons is eagerly awaited by locals and visitors as to grab the great discount and promotions, bargains and unbelievable discounts. Youth are one of the potential segment that should not be overlooked. Youth are those who aged 18 to 30 years old which formerly known as youth shopper. They are an emerging group that is recognized as a meaningful market segment as they have high spending power. Due to the recession, consumer had changed their mindset about discounted goods as nowadays, they are looking for good deals. The concept of customer perceived value used for more sophisticated measures of the construct. This study endeavours to investigate the relationship between youth perceived value attributes of bargain shopping towards future intention. Yet, there is a lack of studies pertaining to their perceived value of bargain to youth especially the youth excursionist. The findings may help the retailers to understand the youth shopping behaviour and refurbish their strategies as to attract youth spend in Malaysia. The results offer significant implications for retailers and future research in this strategically important area.
format Thesis
qualification_name Master of Philosophy (M.Phil.)
qualification_level Master's degree
author Mohd Wasilan, Nadia Hanim
spellingShingle Mohd Wasilan, Nadia Hanim
Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
author_facet Mohd Wasilan, Nadia Hanim
author_sort Mohd Wasilan, Nadia Hanim
title Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_short Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_full Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_fullStr Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_full_unstemmed Perceived value of bargain shopping among youth / Nadia Hanim Mohd Wasilan
title_sort perceived value of bargain shopping among youth / nadia hanim mohd wasilan
granting_institution Universiti Teknologi MARA
granting_department Faculty of Hotel and Tourism Management
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/17700/1/TM_NADIA%20HANIM%20MOHD%20WASILAN%20HM%2013_5.pdf
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