The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad

Homestay programme in Malaysia is comprised of various ecotourism packages, offering agrotourism, nature-tourism and/or cultural-tourism activities. However, homestay hosts need to improve its activities in order to attract more tourists in the future. There has been a stable decrease in the number...

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Main Author:	Ahmad, Muhammad Fadhli
Format:	Thesis
Language:	English
Published:	2013
Online Access:	https://ir.uitm.edu.my/id/eprint/17723/2/TM_MUHAMMAD%20FADHLI%20AHMAD%20HM%2013%20_5.pdf
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id	my-uitm-ir.17723
record_format	uketd_dc
spelling	my-uitm-ir.177232022-04-11T03:54:10Z The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad 2013-06 Ahmad, Muhammad Fadhli Homestay programme in Malaysia is comprised of various ecotourism packages, offering agrotourism, nature-tourism and/or cultural-tourism activities. However, homestay hosts need to improve its activities in order to attract more tourists in the future. There has been a stable decrease in the number of homestay tourist arrivals in Kuala Medang, which is chosen as the setting of this study. A questionnaire was developed to examine tourists’ perception, preference and satisfaction level toward the homestay activities and how it affected post behavioural intentions. A convenient sample of 346 local and international tourists were surveyed and the results showed majority of them were satisfied with the homestay activities which led to positive post behavioural intentions. Activities which tourists most enjoyed were also identified in the findings. 2013-06 Thesis https://ir.uitm.edu.my/id/eprint/17723/ https://ir.uitm.edu.my/id/eprint/17723/2/TM_MUHAMMAD%20FADHLI%20AHMAD%20HM%2013%20_5.pdf text en public mphil masters Universiti Teknologi MARA Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
description	Homestay programme in Malaysia is comprised of various ecotourism packages, offering agrotourism, nature-tourism and/or cultural-tourism activities. However, homestay hosts need to improve its activities in order to attract more tourists in the future. There has been a stable decrease in the number of homestay tourist arrivals in Kuala Medang, which is chosen as the setting of this study. A questionnaire was developed to examine tourists’ perception, preference and satisfaction level toward the homestay activities and how it affected post behavioural intentions. A convenient sample of 346 local and international tourists were surveyed and the results showed majority of them were satisfied with the homestay activities which led to positive post behavioural intentions. Activities which tourists most enjoyed were also identified in the findings.
format	Thesis
qualification_name	Master of Philosophy (M.Phil.)
qualification_level	Master's degree
author	Ahmad, Muhammad Fadhli
spellingShingle	Ahmad, Muhammad Fadhli The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad
author_facet	Ahmad, Muhammad Fadhli
author_sort	Ahmad, Muhammad Fadhli
title	The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad
title_short	The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad
title_full	The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad
title_fullStr	The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad
title_full_unstemmed	The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad
title_sort	relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of kuala medang homestay / muhammad fadhli ahmad
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Hotel and Tourism Management
publishDate	2013
url	https://ir.uitm.edu.my/id/eprint/17723/2/TM_MUHAMMAD%20FADHLI%20AHMAD%20HM%2013%20_5.pdf
_version_	1783733588909359104

The relationship between homestay activities, tourist satisfaction and post-behavioural intentions: a case of Kuala Medang homestay / Muhammad Fadhli Ahmad

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