Critical factors in Islamic marketing mix and their relationship with customer satisfaction / Johari Abdullah
Recent emergence of the Muslim consumer market has created vast opportunity for new and innovative marketing approaches within an Islamic framework. Thus, Islamic marketing (IM) has attracted considerable attention among scholars and practitioners of business. Nevertheless, this area still remains u...
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/18341/2/TM_JOHARI%20ABDULLAH%20BM%2013_5.pdf |
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