GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad

Management of previous customer information recently becomes very crucial in any business. Most of the business owner especially retailer do not know how to make use of it. This paper is focused on one of the Hino dealer in Malaysia which is Edaran Riz Sdn Bhd. The main problem is about the previous...

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Main Author:	Ahmad, Muhammad Safwan
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Geographic information systems
Online Access:	https://ir.uitm.edu.my/id/eprint/21695/1/TD_MUHAMMAD%20SAFWAN%20AHMAD%20AP%20R%2018_5.pdf
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id	my-uitm-ir.21695
record_format	uketd_dc
spelling	my-uitm-ir.216952018-09-26T01:52:06Z GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad 2018-09-26 Ahmad, Muhammad Safwan Geographic information systems Marketing research. Marketing research companies. Sales forecasting Management of previous customer information recently becomes very crucial in any business. Most of the business owner especially retailer do not know how to make use of it. This paper is focused on one of the Hino dealer in Malaysia which is Edaran Riz Sdn Bhd. The main problem is about the previous customer information is not fully utilized. From interview with Edaran Riz Sdn Bhd, they used the data of their customer just only for record, but they know it is a very precious thing that cannot be leaked out to their competitors. But, they have limitation in extracting extra information from the customer database and difficult for them to enlarge their marketing strategy from the record of the customer. This project aims to enhancing the sales performances of commercial vehicle retailer with the aid of GIS. In fulfilling the aim, it need to be done by GIS implementation in enhancing the database of previous customer, evaluate the criteria that contribute to the previous sales of commercial vehicle and determine a new potential area of future customer from sales performances. GIS could help in dealing with several factors simultaneously which need to be considered while planning marketing strategies. GIS is a system of computer hardware and software, designed to allow users to collect, manage, analyses and retrieve large volume of spatially referenced data and associated attribute data collected from a variety sources. In marketing, the GIS is used for selecting alternative place for potential location of future and existing customer and also for optimal choosing the best place to make a marketing move. This research is about to enhance the marketing strategies into the next level which by the help of GIS 2018-09 Thesis https://ir.uitm.edu.my/id/eprint/21695/ https://ir.uitm.edu.my/id/eprint/21695/1/TD_MUHAMMAD%20SAFWAN%20AHMAD%20AP%20R%2018_5.pdf text en public degree Universiti Teknologi Mara Perlis Faculty of architecture, planning and surveying
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Geographic information systems Geographic information systems
spellingShingle	Geographic information systems Geographic information systems Ahmad, Muhammad Safwan GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad
description	Management of previous customer information recently becomes very crucial in any business. Most of the business owner especially retailer do not know how to make use of it. This paper is focused on one of the Hino dealer in Malaysia which is Edaran Riz Sdn Bhd. The main problem is about the previous customer information is not fully utilized. From interview with Edaran Riz Sdn Bhd, they used the data of their customer just only for record, but they know it is a very precious thing that cannot be leaked out to their competitors. But, they have limitation in extracting extra information from the customer database and difficult for them to enlarge their marketing strategy from the record of the customer. This project aims to enhancing the sales performances of commercial vehicle retailer with the aid of GIS. In fulfilling the aim, it need to be done by GIS implementation in enhancing the database of previous customer, evaluate the criteria that contribute to the previous sales of commercial vehicle and determine a new potential area of future customer from sales performances. GIS could help in dealing with several factors simultaneously which need to be considered while planning marketing strategies. GIS is a system of computer hardware and software, designed to allow users to collect, manage, analyses and retrieve large volume of spatially referenced data and associated attribute data collected from a variety sources. In marketing, the GIS is used for selecting alternative place for potential location of future and existing customer and also for optimal choosing the best place to make a marketing move. This research is about to enhance the marketing strategies into the next level which by the help of GIS
format	Thesis
qualification_level	Bachelor degree
author	Ahmad, Muhammad Safwan
author_facet	Ahmad, Muhammad Safwan
author_sort	Ahmad, Muhammad Safwan
title	GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad
title_short	GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad
title_full	GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad
title_fullStr	GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad
title_full_unstemmed	GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad
title_sort	gis implementation : on utilizing previous customer information for marketing enhancement / muhammad safwan ahmad
granting_institution	Universiti Teknologi Mara Perlis
granting_department	Faculty of architecture, planning and surveying
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/21695/1/TD_MUHAMMAD%20SAFWAN%20AHMAD%20AP%20R%2018_5.pdf
_version_	1783733771187519488

GIS implementation : on utilizing previous customer information for marketing enhancement / Muhammad Safwan Ahmad

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