Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman

Food wastage is an issue that people take it lightly, somehow this issue can lead to bad behavior and unfriendly environment. In Malaysia, people go on a food wasting spree without remorse. It influences the greater part of our lives and will influence us for quite a long time to come. People need t...

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Main Author:	Razman, Najihah
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Interpersonal relations Social behavior
Online Access:	https://ir.uitm.edu.my/id/eprint/21828/1/TD_NAJIHAH%20RAZMAN%20M%20AD%2018_5.pdf
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id	my-uitm-ir.21828
record_format	uketd_dc
spelling	my-uitm-ir.218282018-12-26T01:55:56Z Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman 2018 Razman, Najihah Interpersonal relations. Social behavior HN Social history and conditions. Social problems. Social reform Food wastage is an issue that people take it lightly, somehow this issue can lead to bad behavior and unfriendly environment. In Malaysia, people go on a food wasting spree without remorse. It influences the greater part of our lives and will influence us for quite a long time to come. People need to understand what happens if they keep on being irresponsible and ignorance towards food that they wasted, and only then will they get a better understanding of what is at stake and start to manage their waste better. This research is to analyze the issues that the government has been faced with food wastage effects the authority that must be solved. Other than that, from this research is to observe the behavior of people in a certain area which Bukit Antarabangsa has been chosen as the place for me to do my case study on food wastage issue. This behavior might be influenced by some social factors as social proof and diffusion of responsibility. From the questionnaire that has been distributed, it can analyze what is the factors that lead people to wasting food. And from the result from observation and questionnaire that has been taken and what food do people usually people throw away, the researcher will create awareness by using advertising as a platform. In another way, is to educate Malaysian people to be more responsible in preventing on food wastage practice. 2018 Thesis https://ir.uitm.edu.my/id/eprint/21828/ https://ir.uitm.edu.my/id/eprint/21828/1/TD_NAJIHAH%20RAZMAN%20M%20AD%2018_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Interpersonal relations Social behavior Interpersonal relations Social behavior
spellingShingle	Interpersonal relations Social behavior Interpersonal relations Social behavior Razman, Najihah Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman
description	Food wastage is an issue that people take it lightly, somehow this issue can lead to bad behavior and unfriendly environment. In Malaysia, people go on a food wasting spree without remorse. It influences the greater part of our lives and will influence us for quite a long time to come. People need to understand what happens if they keep on being irresponsible and ignorance towards food that they wasted, and only then will they get a better understanding of what is at stake and start to manage their waste better. This research is to analyze the issues that the government has been faced with food wastage effects the authority that must be solved. Other than that, from this research is to observe the behavior of people in a certain area which Bukit Antarabangsa has been chosen as the place for me to do my case study on food wastage issue. This behavior might be influenced by some social factors as social proof and diffusion of responsibility. From the questionnaire that has been distributed, it can analyze what is the factors that lead people to wasting food. And from the result from observation and questionnaire that has been taken and what food do people usually people throw away, the researcher will create awareness by using advertising as a platform. In another way, is to educate Malaysian people to be more responsible in preventing on food wastage practice.
format	Thesis
qualification_level	Bachelor degree
author	Razman, Najihah
author_facet	Razman, Najihah
author_sort	Razman, Najihah
title	Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman
title_short	Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman
title_full	Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman
title_fullStr	Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman
title_full_unstemmed	Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman
title_sort	advocating people on food wastage through public service announcement: case study in bukit antarabangsa / najihah razman
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2018
url	https://ir.uitm.edu.my/id/eprint/21828/1/TD_NAJIHAH%20RAZMAN%20M%20AD%2018_5.pdf
_version_	1783733777991729152

Advocating people on food wastage through public service announcement: case study in Bukit Antarabangsa / Najihah Razman

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