Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli

Packaging design is a vital role to attract consumer, and to persuade them to choose the product and acting as a brand communication. Also, packaging plays a big role in product display as packaging serves an instruments that influences consumer's in their purchasing behaviour. Packaging its...

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Bibliographic Details
Main Author:	Meor Sepli, Nurdalila
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Marketing Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/21879/1/TD_NURDALILA%20MEOR%20SEPLI%20M%20AD%2017_5.pdf
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id	my-uitm-ir.21879
record_format	uketd_dc
spelling	my-uitm-ir.218792018-12-26T02:03:13Z Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli 2017 Meor Sepli, Nurdalila Marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Packaging Packaging design is a vital role to attract consumer, and to persuade them to choose the product and acting as a brand communication. Also, packaging plays a big role in product display as packaging serves an instruments that influences consumer's in their purchasing behaviour. Packaging itself can be stimulates by itself as a self promotion tool for a product. It can be determined by an attractive packaging quality, colour, and others elements of packaging to attract attentions. This is intended to promoting Tapai Pulut Sarimah to international commercialization through new packaging design and advertising, as packaging is one of the promotion tools in advertising. In this paperwork, quantitative method has been used in this research which is 50 respondents in Malacca were interviewed via structured questionaire to gather information regarding their perception to promoting Tapai Pulut Sarimah in international commercialization. The findings of this research is to invented packaging design for international commercialization and identify others elements of packaging design. 2017 Thesis https://ir.uitm.edu.my/id/eprint/21879/ https://ir.uitm.edu.my/id/eprint/21879/1/TD_NURDALILA%20MEOR%20SEPLI%20M%20AD%2017_5.pdf text en public degree Universiti Teknologi MARA, Melaka Faculty of Art and Design
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Marketing Marketing Packaging
spellingShingle	Marketing Marketing Packaging Meor Sepli, Nurdalila Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
description	Packaging design is a vital role to attract consumer, and to persuade them to choose the product and acting as a brand communication. Also, packaging plays a big role in product display as packaging serves an instruments that influences consumer's in their purchasing behaviour. Packaging itself can be stimulates by itself as a self promotion tool for a product. It can be determined by an attractive packaging quality, colour, and others elements of packaging to attract attentions. This is intended to promoting Tapai Pulut Sarimah to international commercialization through new packaging design and advertising, as packaging is one of the promotion tools in advertising. In this paperwork, quantitative method has been used in this research which is 50 respondents in Malacca were interviewed via structured questionaire to gather information regarding their perception to promoting Tapai Pulut Sarimah in international commercialization. The findings of this research is to invented packaging design for international commercialization and identify others elements of packaging design.
format	Thesis
qualification_level	Bachelor degree
author	Meor Sepli, Nurdalila
author_facet	Meor Sepli, Nurdalila
author_sort	Meor Sepli, Nurdalila
title	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_short	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_full	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_fullStr	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_full_unstemmed	Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
title_sort	packaging design as a marketing tool in promoting tapai pulut sarimah / nurdalila meor sepli
granting_institution	Universiti Teknologi MARA, Melaka
granting_department	Faculty of Art and Design
publishDate	2017
url	https://ir.uitm.edu.my/id/eprint/21879/1/TD_NURDALILA%20MEOR%20SEPLI%20M%20AD%2017_5.pdf
_version_	1783733785510019072

Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli

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