Customer awareness and acceptance towards Billion Marketing's in-house brand for leather products 'RORINE' / Mazumi Jaafar
In today's highly competitive retail industry, in-house brands products are becoming more and more important. As department stores and specialty outlets rely less on manufacturer brands and more on promoting their own in-house brands. In-house brands give the retailer greater control over the m...
Saved in:
Main Author: | Jaafar, Mazumi |
---|---|
Format: | Thesis |
Language: | English |
Published: |
1998
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/2555/1/2555.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
A study on consumer awareness on saraspice product in Kuching area / Zamal Bujang
by: Bujang, Zamal
Published: (1999) -
A study on customers’ perception towards quality services provided by Telekom Cellular Sdn. Bhd. - TM Touch, base on their expectation and the actual performance / Azian Hanim Amat
by: Amat, Azian Hanim
Published: (1999) -
Validating cultural landscape in consumer brand preferences / Ida Izumi Abdollah
by: Abdollah, Ida Izumi
Published: (2019) -
A study on the factos that influence ASNB brand loyalty / Nik Nur Aswad Nik Sulaiman
by: Nik Sulaiman, Nik Nur Aswad
Published: (2011) -
Improving customers' satisfaction on motor insurance policies at Auto Finance Centre, Maybank Berhad, Taman Melaka Raya / Raihanizah Abdul Kadir, Mysarah Hamzah and Nor Akmal Abdul Rahim
by: Abdul Kadir, Raihanizah, et al.
Published: (2016)