Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab

FOKUS Convenience Store is one of FOKUS Banner Store, a new franchise store introduced by NRC DISTRIBUTION Sdn. Bhd. through its subsidiary NRC Consultancy Sdn. Bhd. FOKUS Convenience Store didn't have its own brand. So this research is carried out to fulfil three objectives that are; to find t...

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Bibliographic Details
Main Author:	Abdul Wahab, Roshidah
Format:	Thesis
Language:	English
Published:	1998
Subjects:	Consumer satisfaction Department stores
Online Access:	https://ir.uitm.edu.my/id/eprint/2576/1/2576.pdf
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id	my-uitm-ir.2576
record_format	uketd_dc
spelling	my-uitm-ir.25762023-10-17T02:23:47Z Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab 1998-03 Abdul Wahab, Roshidah Consumer satisfaction Department stores Warehouses. Storage FOKUS Convenience Store is one of FOKUS Banner Store, a new franchise store introduced by NRC DISTRIBUTION Sdn. Bhd. through its subsidiary NRC Consultancy Sdn. Bhd. FOKUS Convenience Store didn't have its own brand. So this research is carried out to fulfil three objectives that are; to find the important of FOKUS to have in-house brand, to know what product is suitable for the brand, and to determine the factors that will contribute to the success of the in-house brand. From the research, it was found that FOKUS should have its own brand as one of promotion tools and to create customer loyalty. The merchandise that suitable for FOKUS in-house brand are foods and drinks, rice, and sugar and flour. It was also found that the factors that will contribute to the success of the brand are quality, merchandise category, and promotion. 1998-03 Thesis https://ir.uitm.edu.my/id/eprint/2576/ https://ir.uitm.edu.my/id/eprint/2576/1/2576.pdf text en public degree Universiti Teknologi MARA Faculty of Business and Management Anizah Zainuddin, Anizah
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Anizah Zainuddin, Anizah
topic	Consumer satisfaction Department stores Consumer satisfaction
spellingShingle	Consumer satisfaction Department stores Consumer satisfaction Abdul Wahab, Roshidah Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab
description	FOKUS Convenience Store is one of FOKUS Banner Store, a new franchise store introduced by NRC DISTRIBUTION Sdn. Bhd. through its subsidiary NRC Consultancy Sdn. Bhd. FOKUS Convenience Store didn't have its own brand. So this research is carried out to fulfil three objectives that are; to find the important of FOKUS to have in-house brand, to know what product is suitable for the brand, and to determine the factors that will contribute to the success of the in-house brand. From the research, it was found that FOKUS should have its own brand as one of promotion tools and to create customer loyalty. The merchandise that suitable for FOKUS in-house brand are foods and drinks, rice, and sugar and flour. It was also found that the factors that will contribute to the success of the brand are quality, merchandise category, and promotion.
format	Thesis
qualification_level	Bachelor degree
author	Abdul Wahab, Roshidah
author_facet	Abdul Wahab, Roshidah
author_sort	Abdul Wahab, Roshidah
title	Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab
title_short	Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab
title_full	Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab
title_fullStr	Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab
title_full_unstemmed	Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab
title_sort	study on "designing in-house brand for fokus convenience store" / roshidah abdul wahab
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Business and Management
publishDate	1998
url	https://ir.uitm.edu.my/id/eprint/2576/1/2576.pdf
_version_	1783733077816639488

Study on "designing in-house brand for FOKUS Convenience Store" / Roshidah Abdul Wahab

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