Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay

The level of awareness and knowledge of Malaysian on green technology including the aspects of eco-friendly products was still at the low level. Thus, this study explored the factors that influence behaviour intention of UiTM Shah Alam undergraduate students in purchasing the eco-friendly product si...

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Main Author:	Syahid Tay, Norsyahira
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Public administration
Online Access:	https://ir.uitm.edu.my/id/eprint/28464/1/28464.pdf
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id	my-uitm-ir.28464
record_format	uketd_dc
spelling	my-uitm-ir.284642023-12-28T04:30:37Z Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay 2019 Syahid Tay, Norsyahira Public administration General. Comparative government The level of awareness and knowledge of Malaysian on green technology including the aspects of eco-friendly products was still at the low level. Thus, this study explored the factors that influence behaviour intention of UiTM Shah Alam undergraduate students in purchasing the eco-friendly product since they are part of young generation consumer. The factors of environmental concern, attitude, eco-friendly product knowledge, price and policy used as the influence factors for behaviour intention of purchasing the eco-friendly product among UiTM Shah Alam students. Cross-sectional survey used as data collection to answer the research objective. There are 392 students from 14 faculties in UiTM Shah Alam as the sample size for this study. Stratified random sampling used as sampling technique. This study also used primary data collection by using questionnaire distributed to undergraduate students of UiTM Shah Alam. The data analyzed by using SPSS Statistical. The result shows there is high level of behaviour intention among UiTM Shah Alam students in purchasing the eco-friendly product. There is significant relationship between environmental concern, attitude, eco-friendly product knowledge, price and policy with behaviour intention of UiTM Shah Alam student in purchasing eco-friendly product too. In addition, the main factor that influencing behaviour intention among UiTM Shah Alam students is environmental concern. 2019 Thesis https://ir.uitm.edu.my/id/eprint/28464/ https://ir.uitm.edu.my/id/eprint/28464/1/28464.pdf text en public masters Universiti Teknologi MARA Faculty of Administrative Science and Policy Studies Tuan Ismail, Tuan Nooriani (Dr.)
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Tuan Ismail, Tuan Nooriani (Dr.)
topic	Public administration Public administration
spellingShingle	Public administration Public administration Syahid Tay, Norsyahira Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
description	The level of awareness and knowledge of Malaysian on green technology including the aspects of eco-friendly products was still at the low level. Thus, this study explored the factors that influence behaviour intention of UiTM Shah Alam undergraduate students in purchasing the eco-friendly product since they are part of young generation consumer. The factors of environmental concern, attitude, eco-friendly product knowledge, price and policy used as the influence factors for behaviour intention of purchasing the eco-friendly product among UiTM Shah Alam students. Cross-sectional survey used as data collection to answer the research objective. There are 392 students from 14 faculties in UiTM Shah Alam as the sample size for this study. Stratified random sampling used as sampling technique. This study also used primary data collection by using questionnaire distributed to undergraduate students of UiTM Shah Alam. The data analyzed by using SPSS Statistical. The result shows there is high level of behaviour intention among UiTM Shah Alam students in purchasing the eco-friendly product. There is significant relationship between environmental concern, attitude, eco-friendly product knowledge, price and policy with behaviour intention of UiTM Shah Alam student in purchasing eco-friendly product too. In addition, the main factor that influencing behaviour intention among UiTM Shah Alam students is environmental concern.
format	Thesis
qualification_level	Master's degree
author	Syahid Tay, Norsyahira
author_facet	Syahid Tay, Norsyahira
author_sort	Syahid Tay, Norsyahira
title	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_short	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_full	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_fullStr	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_full_unstemmed	Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay
title_sort	factors that influence behaviour intention of uitm shah alam students in purchasing eco-friendly product / norsyahira syahid tay
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Administrative Science and Policy Studies
publishDate	2019
url	https://ir.uitm.edu.my/id/eprint/28464/1/28464.pdf
_version_	1794191814670942208

Factors that influence behaviour intention of UiTM Shah Alam students in purchasing eco-friendly product / Norsyahira Syahid Tay

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