Determinants of SME's depositors retention in Maybank / Nor Samsinah Yahaya, Nadhirah Aiman Ahmad Nordin and Amiza Lina Nawari
Malayan Banking Bhd (Maybank) is experiencing a critical challenge in retaining their SME's depositors mainly in Selangor region. Their decline in deposit is alarming and worsened over the year. This has led to possibility the decrease in revenue for the performance year 2018. As such, this stu...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/31365/1/31365.pdf |
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