Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan

The aim of this study was to examine the consumer preferences impact on choosing broadband internet service by consumer in Kota Bharu. There are four (4) independent variables that been studied, which were price, service quality, brand image and promotion. This study also was conduct to examine the...

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Main Author:	Mat Hassan, Meor Hazwan
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Telecommunication industry Telegraph
Online Access:	https://ir.uitm.edu.my/id/eprint/32952/1/32952.pdf
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id	my-uitm-ir.32952
record_format	uketd_dc
spelling	my-uitm-ir.329522020-07-28T05:41:02Z Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan 2011-04 Mat Hassan, Meor Hazwan Telecommunication industry. Telegraph Online information services industry. Including Internet service providers Computer networks. Electronic information resources. Wireless Internet. The aim of this study was to examine the consumer preferences impact on choosing broadband internet service by consumer in Kota Bharu. There are four (4) independent variables that been studied, which were price, service quality, brand image and promotion. This study also was conduct to examine the most factor from consumer preferences that consumer choose when they want to buy the broadband internet services. Moreover, questionnaires had been used in order to get feedback from consumers. Researcher had distributed 90 questionnaires to consumer around Kota Bharu. The sampling is convenient sampling. The method that been use are simple convenient sampling. The data collected was then tested on its frequency and reliability analysis, regression analysis and Pearson correlation analysis were used to test the hypothesis in this study. The finding on reliability was excellent and it considers that all dependent are acceptable. The findings of this paper suggest four factors are significant factors for explaining consumer preferences. Based from the results obtained in this study, researcher suggests some recommendations to make sure the broadband internet service providers can improve and increase their efforts to meet the requirements of consumer when they want to buy products 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32952/ https://ir.uitm.edu.my/id/eprint/32952/1/32952.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Abdul Aziz, Nor Aidil
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdul Aziz, Nor Aidil
topic	Telecommunication industry Telegraph Telecommunication industry Telegraph Telecommunication industry Telegraph
spellingShingle	Telecommunication industry Telegraph Telecommunication industry Telegraph Telecommunication industry Telegraph Mat Hassan, Meor Hazwan Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan
description	The aim of this study was to examine the consumer preferences impact on choosing broadband internet service by consumer in Kota Bharu. There are four (4) independent variables that been studied, which were price, service quality, brand image and promotion. This study also was conduct to examine the most factor from consumer preferences that consumer choose when they want to buy the broadband internet services. Moreover, questionnaires had been used in order to get feedback from consumers. Researcher had distributed 90 questionnaires to consumer around Kota Bharu. The sampling is convenient sampling. The method that been use are simple convenient sampling. The data collected was then tested on its frequency and reliability analysis, regression analysis and Pearson correlation analysis were used to test the hypothesis in this study. The finding on reliability was excellent and it considers that all dependent are acceptable. The findings of this paper suggest four factors are significant factors for explaining consumer preferences. Based from the results obtained in this study, researcher suggests some recommendations to make sure the broadband internet service providers can improve and increase their efforts to meet the requirements of consumer when they want to buy products
format	Thesis
qualification_level	Bachelor degree
author	Mat Hassan, Meor Hazwan
author_facet	Mat Hassan, Meor Hazwan
author_sort	Mat Hassan, Meor Hazwan
title	Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan
title_short	Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan
title_full	Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan
title_fullStr	Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan
title_full_unstemmed	Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan
title_sort	consumer preferences towards broadband internet services: a study in kota bharu, kelantan / meor hazwan mat hassan
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/32952/1/32952.pdf
_version_	1783734199563321344

Consumer preferences towards broadband internet services: a study in Kota Bharu, Kelantan / Meor Hazwan Mat Hassan

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