A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman

This study determines the factors that contribute to the customer-supplier relationship, a case of Giffarine Skyline Unity(M)Sdn. Bhd. The independent variables are trust, communication, power-dependent and cooperation. The objectives of this study are to identify the factors that contribute to cust...

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Main Author: Ab Rahman, Noor Amira
Format: Thesis
Language:English
Published: 2011
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/32986/1/32986.pdf
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spelling my-uitm-ir.329862020-08-03T02:03:50Z A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman 2011-04 Ab Rahman, Noor Amira HF Commerce Customer services. Customer relations This study determines the factors that contribute to the customer-supplier relationship, a case of Giffarine Skyline Unity(M)Sdn. Bhd. The independent variables are trust, communication, power-dependent and cooperation. The objectives of this study are to identify the factors that contribute to customer-supplier relationship and to identify the impact of customer-supplier relationship on company success. This study is conducted at Giffarine’s branches and involved 100 respondents. The findings of this research are analyzed and interpreted using frequencies tables, reliability and correlation. The results show that all the independent variables have significant effects toward the customer-supplier relationship at Giffarine. Based from the results obtained, several recommendations are suggested that can help Giffarine to improve its relationship with the customer 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32986/ https://ir.uitm.edu.my/id/eprint/32986/1/32986.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Muda, Prof Madya Nasir
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Muda, Prof Madya Nasir
topic HF Commerce
HF Commerce
spellingShingle HF Commerce
HF Commerce
Ab Rahman, Noor Amira
A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman
description This study determines the factors that contribute to the customer-supplier relationship, a case of Giffarine Skyline Unity(M)Sdn. Bhd. The independent variables are trust, communication, power-dependent and cooperation. The objectives of this study are to identify the factors that contribute to customer-supplier relationship and to identify the impact of customer-supplier relationship on company success. This study is conducted at Giffarine’s branches and involved 100 respondents. The findings of this research are analyzed and interpreted using frequencies tables, reliability and correlation. The results show that all the independent variables have significant effects toward the customer-supplier relationship at Giffarine. Based from the results obtained, several recommendations are suggested that can help Giffarine to improve its relationship with the customer
format Thesis
qualification_level Bachelor degree
author Ab Rahman, Noor Amira
author_facet Ab Rahman, Noor Amira
author_sort Ab Rahman, Noor Amira
title A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman
title_short A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman
title_full A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman
title_fullStr A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman
title_full_unstemmed A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman
title_sort study on the factors that contribute the customer-supplier relationship. a case study of giffarine skyline unity (m) sdn. bhd / noor amira ab rahman
granting_institution Universiti Teknologi MARA Cawangan Kelantan
granting_department Faculty of Business and Management
publishDate 2011
url https://ir.uitm.edu.my/id/eprint/32986/1/32986.pdf
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