A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman
This study determines the factors that contribute to the customer-supplier relationship, a case of Giffarine Skyline Unity(M)Sdn. Bhd. The independent variables are trust, communication, power-dependent and cooperation. The objectives of this study are to identify the factors that contribute to cust...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/32986/1/32986.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my-uitm-ir.32986 |
---|---|
record_format |
uketd_dc |
spelling |
my-uitm-ir.329862020-08-03T02:03:50Z A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman 2011-04 Ab Rahman, Noor Amira HF Commerce Customer services. Customer relations This study determines the factors that contribute to the customer-supplier relationship, a case of Giffarine Skyline Unity(M)Sdn. Bhd. The independent variables are trust, communication, power-dependent and cooperation. The objectives of this study are to identify the factors that contribute to customer-supplier relationship and to identify the impact of customer-supplier relationship on company success. This study is conducted at Giffarine’s branches and involved 100 respondents. The findings of this research are analyzed and interpreted using frequencies tables, reliability and correlation. The results show that all the independent variables have significant effects toward the customer-supplier relationship at Giffarine. Based from the results obtained, several recommendations are suggested that can help Giffarine to improve its relationship with the customer 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32986/ https://ir.uitm.edu.my/id/eprint/32986/1/32986.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Muda, Prof Madya Nasir |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
advisor |
Muda, Prof Madya Nasir |
topic |
HF Commerce HF Commerce |
spellingShingle |
HF Commerce HF Commerce Ab Rahman, Noor Amira A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman |
description |
This study determines the factors that contribute to the customer-supplier relationship, a case of Giffarine Skyline Unity(M)Sdn. Bhd. The independent variables are trust, communication, power-dependent and cooperation. The objectives of this study are to identify the factors that contribute to customer-supplier relationship and to identify the impact of customer-supplier relationship on company success. This study is conducted at Giffarine’s branches and involved 100 respondents. The findings of this research are analyzed and interpreted using frequencies tables, reliability and correlation. The results show that all the independent variables have significant effects toward the customer-supplier relationship at Giffarine. Based from the results obtained, several recommendations are suggested that can help Giffarine to improve its relationship with the customer |
format |
Thesis |
qualification_level |
Bachelor degree |
author |
Ab Rahman, Noor Amira |
author_facet |
Ab Rahman, Noor Amira |
author_sort |
Ab Rahman, Noor Amira |
title |
A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman |
title_short |
A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman |
title_full |
A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman |
title_fullStr |
A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman |
title_full_unstemmed |
A study on the factors that contribute the customer-supplier relationship. A case study of Giffarine Skyline Unity (M) Sdn. Bhd / Noor Amira Ab Rahman |
title_sort |
study on the factors that contribute the customer-supplier relationship. a case study of giffarine skyline unity (m) sdn. bhd / noor amira ab rahman |
granting_institution |
Universiti Teknologi MARA Cawangan Kelantan |
granting_department |
Faculty of Business and Management |
publishDate |
2011 |
url |
https://ir.uitm.edu.my/id/eprint/32986/1/32986.pdf |
_version_ |
1783734202404962304 |