Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi

„Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards i...

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Main Author:	Mohd Azmi, Nor Hafiza
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Commodities Commercial products Generic products
Online Access:	https://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf
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id	my-uitm-ir.32989
record_format	uketd_dc
spelling	my-uitm-ir.329892020-08-03T02:18:08Z Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi 2011-04 Mohd Azmi, Nor Hafiza Commodities. Commercial products. Generic products Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling „Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards imported goods and to accelerate economic growth in the country. The primary purpose of this study is to identify the main factors that influence consumer perception towards buying Malaysia products at Western Pahang and focused at three area which are Bentong, Raub, and Temerloh. The researcher had distributed 150 questionnaires and only 130 of questionnaires were returned by respondents. This research examines whether local producers, product quality, brand conceptualization and Country of Origin are influence the consumer perception towards buying Malaysia products. The data were analyzed using SPSS through reliability, frequencies, and correlation. Based on the findings, three out four factors are significant relationship which are local producer, product quality and brand conceptualization while Country-of Origin factor is not significant. The most important factor to influence customer perception towards buying Malaysia products is product quality 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/32989/ https://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Muhammad, Mohd Zainuri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Muhammad, Mohd Zainuri
topic	Commodities Commercial products Generic products Commodities Commercial products Generic products
spellingShingle	Commodities Commercial products Generic products Commodities Commercial products Generic products Mohd Azmi, Nor Hafiza Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
description	„Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards imported goods and to accelerate economic growth in the country. The primary purpose of this study is to identify the main factors that influence consumer perception towards buying Malaysia products at Western Pahang and focused at three area which are Bentong, Raub, and Temerloh. The researcher had distributed 150 questionnaires and only 130 of questionnaires were returned by respondents. This research examines whether local producers, product quality, brand conceptualization and Country of Origin are influence the consumer perception towards buying Malaysia products. The data were analyzed using SPSS through reliability, frequencies, and correlation. Based on the findings, three out four factors are significant relationship which are local producer, product quality and brand conceptualization while Country-of Origin factor is not significant. The most important factor to influence customer perception towards buying Malaysia products is product quality
format	Thesis
qualification_level	Bachelor degree
author	Mohd Azmi, Nor Hafiza
author_facet	Mohd Azmi, Nor Hafiza
author_sort	Mohd Azmi, Nor Hafiza
title	Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_short	Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_full	Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_fullStr	Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_full_unstemmed	Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
title_sort	consumer perception towards buying malaysia products: a case study among customers in western pahang / nor hafiza mohd azmi
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf
_version_	1783734202934493184

Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi

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