Consumer perception towards buying Malaysia products: a case study among customers in Western Pahang / Nor Hafiza Mohd Azmi
„Buy Malaysia Product Campaign‟ was introduced by The Ministry of Domestic Trade, Co- operatives And Consumerism and has been around for 27 years since 1984 where the purpose of this campaign is to escalate the consumer demand towards Malaysia product in order to reduce domestic dependency towards i...
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| Format: | Thesis |
| Language: | English |
| Published: |
2011
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| Online Access: | https://ir.uitm.edu.my/id/eprint/32989/1/32989.pdf |
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