A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan

The title of this research is a factor influencing reader’s preferences toward online magazine that published by Kumpulan Media Karangkraf. The general objective for this research is to determine what the factor that contribute the reader choose online magazine as their preferences to read magazine...

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Main Author:	Mazlan, Nadiah Syairah
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Study and teaching Research
Online Access:	https://ir.uitm.edu.my/id/eprint/33074/1/33074.pdf
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id	my-uitm-ir.33074
record_format	uketd_dc
spelling	my-uitm-ir.330742020-07-29T08:20:23Z A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan 2012-06 Mazlan, Nadiah Syairah Study and teaching. Research The title of this research is a factor influencing reader’s preferences toward online magazine that published by Kumpulan Media Karangkraf. The general objective for this research is to determine what the factor that contribute the reader choose online magazine as their preferences to read magazine that published by Kumpulan Media Karangkraf. The researcher intends to identify the relationship between conveniences, technology, perception and cost toward the reader’s preferences in choosing reading materials. The researcher used convenience sampling as techniques to collect 150 respondents randomly through online ways like used social networking like Facebook and Twitter and Email to complete questionnaire survey. It is because the researcher more focuses on student who are read magazine through online. The researcher use Google document as a way to distribute questionnaire. The period to collect the complete data is about one month from May until June. The data analysis techniques used in this researcher are descriptive analysis, reliability analysis, multiple regression analysis, and coefficient and correlation analysis. Based on the findings, perception factor have a relationship and significant with the reader’s preferences toward online magazine. However, convenience, technology and cost were found to be insignificant with the reader’s preferences toward online magazine. Since the online reading material is a one of the trademark or reading material use by Kumpulan Media Karangkraf, we suggest that this published company needs to create more attractive website of their magazine in order to increase the reader preferences toward online magazine 2012-06 Thesis https://ir.uitm.edu.my/id/eprint/33074/ https://ir.uitm.edu.my/id/eprint/33074/1/33074.pdf text en public degree Universiti Teknologi MARA, Kelantan Faculty of Business and Management Wan Omar, Wan Marhaini Abd Rashid, Norasekin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Omar, Wan Marhaini Abd Rashid, Norasekin
topic	Study and teaching Research
spellingShingle	Study and teaching Research Mazlan, Nadiah Syairah A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan
description	The title of this research is a factor influencing reader’s preferences toward online magazine that published by Kumpulan Media Karangkraf. The general objective for this research is to determine what the factor that contribute the reader choose online magazine as their preferences to read magazine that published by Kumpulan Media Karangkraf. The researcher intends to identify the relationship between conveniences, technology, perception and cost toward the reader’s preferences in choosing reading materials. The researcher used convenience sampling as techniques to collect 150 respondents randomly through online ways like used social networking like Facebook and Twitter and Email to complete questionnaire survey. It is because the researcher more focuses on student who are read magazine through online. The researcher use Google document as a way to distribute questionnaire. The period to collect the complete data is about one month from May until June. The data analysis techniques used in this researcher are descriptive analysis, reliability analysis, multiple regression analysis, and coefficient and correlation analysis. Based on the findings, perception factor have a relationship and significant with the reader’s preferences toward online magazine. However, convenience, technology and cost were found to be insignificant with the reader’s preferences toward online magazine. Since the online reading material is a one of the trademark or reading material use by Kumpulan Media Karangkraf, we suggest that this published company needs to create more attractive website of their magazine in order to increase the reader preferences toward online magazine
format	Thesis
qualification_level	Bachelor degree
author	Mazlan, Nadiah Syairah
author_facet	Mazlan, Nadiah Syairah
author_sort	Mazlan, Nadiah Syairah
title	A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan
title_short	A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan
title_full	A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan
title_fullStr	A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan
title_full_unstemmed	A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan
title_sort	study on factor influencing reader’s preferences toward online magazine at kumpulan media karangkraf / nadiah syairah mazlan
granting_institution	Universiti Teknologi MARA, Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/33074/1/33074.pdf
_version_	1783734215262601216

A study on factor influencing reader’s preferences toward online magazine at Kumpulan Media Karangkraf / Nadiah Syairah Mazlan

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