The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian

The main purpose of this research is to know the effect of Corporate Social Responsibility (CSR) Initiatives on Consumer Purchasing Behavior : A Study On CELCOM Axiata Berhad. This research has been done at CELCOM Temerloh. There have three independent variables that have been use. Those variables i...

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Main Author:	Sofian, Norasyikin
Format:	Thesis
Language:	English
Published:	2011
Subjects:	Study and teaching Research Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/33082/1/33082.pdf
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id	my-uitm-ir.33082
record_format	uketd_dc
spelling	my-uitm-ir.330822020-08-03T01:54:44Z The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian 2011-04 Sofian, Norasyikin Study and teaching. Research Consumer satisfaction Customer services. Customer relations The main purpose of this research is to know the effect of Corporate Social Responsibility (CSR) Initiatives on Consumer Purchasing Behavior : A Study On CELCOM Axiata Berhad. This research has been done at CELCOM Temerloh. There have three independent variables that have been use. Those variables include environment initiatives, children initiatives and health initiatives. The researcher used primary data and also secondary data to perform the research. The primary data used include questionnaire and also personal interview with branch manager CELCOM, Mr Mohd Amin. The secondary data used is books, journals, article, reports and also internet. To perform the findings, the researcher used frequency distribution, reliability analysis, correlation analysis and regression analysis. Regressions analysis and correlation analysis is very important to see the relationship between independent variable and dependant variable. The result shows that there is relationship with all variables 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33082/ https://ir.uitm.edu.my/id/eprint/33082/1/33082.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Wan Omar, Wan Marhaini
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Wan Omar, Wan Marhaini
topic	Study and teaching Research Consumer satisfaction Study and teaching Research
spellingShingle	Study and teaching Research Consumer satisfaction Study and teaching Research Sofian, Norasyikin The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian
description	The main purpose of this research is to know the effect of Corporate Social Responsibility (CSR) Initiatives on Consumer Purchasing Behavior : A Study On CELCOM Axiata Berhad. This research has been done at CELCOM Temerloh. There have three independent variables that have been use. Those variables include environment initiatives, children initiatives and health initiatives. The researcher used primary data and also secondary data to perform the research. The primary data used include questionnaire and also personal interview with branch manager CELCOM, Mr Mohd Amin. The secondary data used is books, journals, article, reports and also internet. To perform the findings, the researcher used frequency distribution, reliability analysis, correlation analysis and regression analysis. Regressions analysis and correlation analysis is very important to see the relationship between independent variable and dependant variable. The result shows that there is relationship with all variables
format	Thesis
qualification_level	Bachelor degree
author	Sofian, Norasyikin
author_facet	Sofian, Norasyikin
author_sort	Sofian, Norasyikin
title	The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian
title_short	The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian
title_full	The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian
title_fullStr	The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian
title_full_unstemmed	The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian
title_sort	effect of corporate social responsibility (csr) initiatives on consumer purchasing behaviour: a study on celcom (axiata) berhad / norasyikin sofian
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33082/1/33082.pdf
_version_	1783734217691103232

The effect of Corporate Social Responsibility (CSR) initiatives on consumer purchasing behaviour: A study on Celcom (Axiata) Berhad / Norasyikin Sofian

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