Rebranding of campbell complex and impact toward its brand equity / Muhd Hafiz Ramli
Maintaining strong brand equity is not an easy task for the organization. Without proper planning and strategy, the brand might face lots of trouble. The same goes to the Campbell Complex. This shopping complex used to be very famous in the backdays. But now the situasion is not the same anymore. Th...
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/33088/1/33088.pdf |
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