Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara

Nowadays, people are more demanding about what they want. When buying a car, consumers can make use of 3 senses which are vision, hearing and touch. The customers who had visited the showroom believed that the look of the vehicle is extremely important since it defines their personality. Therefore,...

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Main Author:	Jaya Mara, Nor Hazirah
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HF Commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/33246/1/33246.pdf
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id	my-uitm-ir.33246
record_format	uketd_dc
spelling	my-uitm-ir.332462020-08-11T09:39:32Z Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara 2011-04 Jaya Mara, Nor Hazirah HF Commerce Purchasing. Selling. Sales personnel. Sales executives Nowadays, people are more demanding about what they want. When buying a car, consumers can make use of 3 senses which are vision, hearing and touch. The customers who had visited the showroom believed that the look of the vehicle is extremely important since it defines their personality. Therefore, this study investigates on what factor that influence customers’ buying behaviour towards automobile product. A total of 100 respondents were selected randomly in this study. The respondents are customers of Aman Razak Group. From this study, we can know the factor that most influence customers on their buying decision. This research has shown that quality is the most important factor that influences customers’ buying behaviour towards car. But, the other independent variables for service package, price and brand do not influence consumers’ buying behaviour towards car due to the significant value is more than the degree of the significant value. Finally this study offers information that useful to the industrial players in order to develop their strategic marketing planning. These strategic recommendations were listed in the last chapter of this thesis 2011-04 Thesis https://ir.uitm.edu.my/id/eprint/33246/ https://ir.uitm.edu.my/id/eprint/33246/1/33246.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Abd. Rahman, Assoc. Prof. Dr. Hj Nik Muhammad Naziman
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abd. Rahman, Assoc. Prof. Dr. Hj Nik Muhammad Naziman
topic	HF Commerce HF Commerce
spellingShingle	HF Commerce HF Commerce Jaya Mara, Nor Hazirah Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara
description	Nowadays, people are more demanding about what they want. When buying a car, consumers can make use of 3 senses which are vision, hearing and touch. The customers who had visited the showroom believed that the look of the vehicle is extremely important since it defines their personality. Therefore, this study investigates on what factor that influence customers’ buying behaviour towards automobile product. A total of 100 respondents were selected randomly in this study. The respondents are customers of Aman Razak Group. From this study, we can know the factor that most influence customers on their buying decision. This research has shown that quality is the most important factor that influences customers’ buying behaviour towards car. But, the other independent variables for service package, price and brand do not influence consumers’ buying behaviour towards car due to the significant value is more than the degree of the significant value. Finally this study offers information that useful to the industrial players in order to develop their strategic marketing planning. These strategic recommendations were listed in the last chapter of this thesis
format	Thesis
qualification_level	Bachelor degree
author	Jaya Mara, Nor Hazirah
author_facet	Jaya Mara, Nor Hazirah
author_sort	Jaya Mara, Nor Hazirah
title	Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara
title_short	Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara
title_full	Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara
title_fullStr	Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara
title_full_unstemmed	Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara
title_sort	is it price a key factor that determined by consumers in buying car? a case study: kota bharu / nor hazirah jaya mara
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/33246/1/33246.pdf
_version_	1783734229201321984

Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara

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