The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud
This study is on the Tamagotchi Purchase With Purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, which started from June 20,1997 until stock last. Tamagotchi PWP promotion is one of Parkson important promotion to increase sales. In this study, we will look at the effectiveness of Tamagotch...
Saved in:
Main Author: | Daud, Anita |
---|---|
Format: | Thesis |
Language: | English |
Published: |
1997
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/36193/1/36193.PDF |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi
by: Mat Nawi, Muhammad Hafizuddin
Published: (2012) -
Perceived tangible value, customer satisfaction and post-purchase action in off-premise catering / Siti Nurhanifah Sulong
by: Sulong, Siti Nurhanifah
Published: (2013) -
Purchasing practices in Singapore manufacturing industry : implications for marketing management /
by: Bherumal, Lilla Narain
Published: (1986) -
Effects of social media influencer attributes on consumers’ attitudes and purchase intention
by: Mohamed, El Mousa Hadeel Ali
Published: (2022) -
The effectiveness of Avon’s printed materials promotions specifically towards male customers / Nor Fazilah Alias
by: Alias, Nor Fazilah
Published: (1997)