A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]

A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]

The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their vi...

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Bibliographic Details
Main Authors: Arof, Suudi, Jahet, Dihem
Format: Thesis
Language:English
Published: 2015
Subjects:
Bakeries
Baked products
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf
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id my-uitm-ir.36327
record_format uketd_dc
spelling my-uitm-ir.363272020-11-09T03:53:26Z A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al] 2015-07 Arof, Suudi Jahet, Dihem Bakeries. Baked products Marketing The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake. 2015-07 Thesis https://ir.uitm.edu.my/id/eprint/36327/ https://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Arshad Ayub Graduate Business School
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
topic Bakeries
Baked products
Marketing
spellingShingle Bakeries
Baked products
Marketing
Arof, Suudi
Jahet, Dihem
A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
description The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake.
format Thesis
qualification_level Master's degree
author Arof, Suudi
Jahet, Dihem
author_facet Arof, Suudi
Jahet, Dihem
author_sort Arof, Suudi
title A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_short A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_full A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_fullStr A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_full_unstemmed A strategic analysis of Diwannie layer cakes / Suudi Arof...[et.al]
title_sort strategic analysis of diwannie layer cakes / suudi arof...[et.al]
granting_institution Universiti Teknologi MARA Cawangan Sarawak
granting_department Arshad Ayub Graduate Business School
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/36327/1/36327.pdf
_version_ 1783734332566798336

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