The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli

The title of this research is "The Customer Preferences Towards Real Estate Property: The Contributing Factors". The first purpose of this research is to determine the level of the customer preferences towards real estate property among the workers is Kulim Technology Park Corporation Sdn....

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Main Author:	Zulkefli, Muhammad Amir Asyraf
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Construction industry Pricing
Online Access:	https://ir.uitm.edu.my/id/eprint/36934/1/36934.pdf
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id	my-uitm-ir.36934
record_format	uketd_dc
spelling	my-uitm-ir.369342020-11-17T07:08:20Z The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli 2016-06 Zulkefli, Muhammad Amir Asyraf Construction industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Pricing The title of this research is "The Customer Preferences Towards Real Estate Property: The Contributing Factors". The first purpose of this research is to determine the level of the customer preferences towards real estate property among the workers is Kulim Technology Park Corporation Sdn. Bhd. The second purpose is to determine the relationship between the factors of location, design, price and information towards the customer preferences towards real estate property. There are four independent variables involved which are Location, Design, Price and Information. Furthermore, the hypothesis was been constructed and focused on the objective to determine whether there has significant relationship between those independent variables with the customer preferences towards real estate property. A total of 150 respondents have participated. Besides that, the methodology for this research was primary data collection. For primary data researcher used questionnaire as primary data and all the information based on the questionnaire was analyzed and interpret. The reliability test, frequency analysis, descriptive analysis, Pearson's correlation coefficient testing and regression method was used for data analysis. Based on the multiple regression method, the results show that location, design, price and information are significant relationship to the customer preferences towards real estate property. 2016-06 Thesis https://ir.uitm.edu.my/id/eprint/36934/ https://ir.uitm.edu.my/id/eprint/36934/1/36934.pdf text en public degree Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Construction industry Construction industry Pricing
spellingShingle	Construction industry Construction industry Pricing Zulkefli, Muhammad Amir Asyraf The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli
description	The title of this research is "The Customer Preferences Towards Real Estate Property: The Contributing Factors". The first purpose of this research is to determine the level of the customer preferences towards real estate property among the workers is Kulim Technology Park Corporation Sdn. Bhd. The second purpose is to determine the relationship between the factors of location, design, price and information towards the customer preferences towards real estate property. There are four independent variables involved which are Location, Design, Price and Information. Furthermore, the hypothesis was been constructed and focused on the objective to determine whether there has significant relationship between those independent variables with the customer preferences towards real estate property. A total of 150 respondents have participated. Besides that, the methodology for this research was primary data collection. For primary data researcher used questionnaire as primary data and all the information based on the questionnaire was analyzed and interpret. The reliability test, frequency analysis, descriptive analysis, Pearson's correlation coefficient testing and regression method was used for data analysis. Based on the multiple regression method, the results show that location, design, price and information are significant relationship to the customer preferences towards real estate property.
format	Thesis
qualification_level	Bachelor degree
author	Zulkefli, Muhammad Amir Asyraf
author_facet	Zulkefli, Muhammad Amir Asyraf
author_sort	Zulkefli, Muhammad Amir Asyraf
title	The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli
title_short	The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli
title_full	The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli
title_fullStr	The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli
title_full_unstemmed	The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli
title_sort	customer preferences towards real estate property: the contributing factors / muhammad amir asyraf zulkefli
granting_institution	Universiti Teknologi MARA Cawangan Sarawak
granting_department	Faculty of Business Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/36934/1/36934.pdf
_version_	1783734377633546240

The customer preferences towards real estate property: The contributing factors / Muhammad Amir Asyraf Zulkefli

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