The critical success factors of e-CRM implementation in Saudi companies / Mazen Abdul Jabbar
Electronic Customer Relation Management (e-CRM) is a new marketing tool that is widely used by organizations in various domains such as business, education and government agencies. One of the most important functional areas of e-CRM is in managing the organization's customers. However, the impl...
Saved in:
Main Author: | Jabbar, Mazen Abdul |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/37031/1/37031.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Staff recruitment using expert system / Mohd Hassan Fahmi Nordin
by: Nordin, Mohd Hassan Fahmi
Published: (2012) -
Factors influencing ICT adoption in manufacturing organizations in Selangor, Malaysia / Zakiah Syamra' Suhaimi
by: Suhaimi, Zakiah Syamra'
Published: (2013) -
Implementation of knowledge management in the local government sector: a case study of Majlis Perbandaran Tawau (MPT) / Tanty Erawaty Tamrin
by: Tamrin, Tanty Erawaty
Published: (2004) -
Assessing knowledge management implementation at IWS, Mesiniaga Berhad / Rozilawati Razali
by: Razali, Rozilawati
Published: (2002) -
Behavioural intention on e-government adoption among the Malaysian baby boomers: the moderating effect of technology readiness / Nicholas Marcus
by: Marcus, Nicholas
Published: (2021)