The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan
The purpose of this study is to identify what are the factors impacting the customer purchase decision on mobile phone among Gen Y group in Kuching Sarawak. The determinants or factor of purchase decision among Gen Y group were discussed in this research are motivational factors, social sites and af...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/37126/1/37126.pdf |
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