The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin

This study focuses on mobile Customer Relationship Management (mCRM) among the general status which is to research about the acceptance from customers. The objective of this study is to examine the significant and relationship between each of independent variables which is perceive trust, perceive r...

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Main Author:	Ariffin, Nur Izzatie
Format:	Thesis
Language:	English
Published:	2012
Subjects:	Telephone industry Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/37903/1/37903.pdf
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id	my-uitm-ir.37903
record_format	uketd_dc
spelling	my-uitm-ir.379032020-12-09T10:26:06Z The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin 2012-12 Ariffin, Nur Izzatie Telephone industry Consumer satisfaction Customer services. Customer relations This study focuses on mobile Customer Relationship Management (mCRM) among the general status which is to research about the acceptance from customers. The objective of this study is to examine the significant and relationship between each of independent variables which is perceive trust, perceive risk, perceive innovativeness, and perceive value with mobile Customer Relationship Management (mCRM). Besides that, it also to identify the most influential factors of independent variables that contributes to the Customer Acceptance of mobile Customer Relationship Management (mCRM). So, the researcher intends to test four independent variables either acceptable or not from the customers. In addition, 100 respondents are selected randomly from the Maha Festival 2012 in Serdang, Selangor. It is be distributed in Maha Festival 2012 because of the researcher would to find the randomly of the respondents. The correlation coefficient most influential is, perceive value is the highest, 0.514 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0. 595 is moderate correlation, substantial relationship. The correlation coefficient for perceive innovativeness is the second highest, 0.430 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0.430 is moderate correlation, substantial relationship. The correlation coefficient perceive risk is third highest, 0.373 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0.373 is low correlation, definite but small relationship. The correlation coefficient perceive trust is the lowest, 0.358 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0.358 is low correlation, definite but small relationship. 2012-12 Thesis https://ir.uitm.edu.my/id/eprint/37903/ https://ir.uitm.edu.my/id/eprint/37903/1/37903.pdf text en public degree Universiti Teknologi MARA Cawangan Kelantan Faculty of Business and Management Muhammad, Mohd Zainuri
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Muhammad, Mohd Zainuri
topic	Telephone industry Consumer satisfaction Telephone industry
spellingShingle	Telephone industry Consumer satisfaction Telephone industry Ariffin, Nur Izzatie The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin
description	This study focuses on mobile Customer Relationship Management (mCRM) among the general status which is to research about the acceptance from customers. The objective of this study is to examine the significant and relationship between each of independent variables which is perceive trust, perceive risk, perceive innovativeness, and perceive value with mobile Customer Relationship Management (mCRM). Besides that, it also to identify the most influential factors of independent variables that contributes to the Customer Acceptance of mobile Customer Relationship Management (mCRM). So, the researcher intends to test four independent variables either acceptable or not from the customers. In addition, 100 respondents are selected randomly from the Maha Festival 2012 in Serdang, Selangor. It is be distributed in Maha Festival 2012 because of the researcher would to find the randomly of the respondents. The correlation coefficient most influential is, perceive value is the highest, 0.514 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0. 595 is moderate correlation, substantial relationship. The correlation coefficient for perceive innovativeness is the second highest, 0.430 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0.430 is moderate correlation, substantial relationship. The correlation coefficient perceive risk is third highest, 0.373 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0.373 is low correlation, definite but small relationship. The correlation coefficient perceive trust is the lowest, 0.358 which is it indicate the positive moderate linear relationship between these two variables significant value of 0.000. The results between two variables are significant because the significant value is less than alpha level (2-tailed) which is 0.01. So, the hypothesis testing is accepted by Null Hypothesis (Ho) and 0.358 is low correlation, definite but small relationship.
format	Thesis
qualification_level	Bachelor degree
author	Ariffin, Nur Izzatie
author_facet	Ariffin, Nur Izzatie
author_sort	Ariffin, Nur Izzatie
title	The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin
title_short	The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin
title_full	The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin
title_fullStr	The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin
title_full_unstemmed	The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin
title_sort	role of consumer perception towards customer acceptance of mobile customer relationship management (mcrm) / nur izzatie ariffin
granting_institution	Universiti Teknologi MARA Cawangan Kelantan
granting_department	Faculty of Business and Management
publishDate	2012
url	https://ir.uitm.edu.my/id/eprint/37903/1/37903.pdf
_version_	1783734439409352704

The role of consumer perception towards customer acceptance of mobile customer relationship management (MCRM) / Nur Izzatie Ariffin

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