Word-of-mouth and brand equity: the study on mediating role of brand trust at public higher learning institutions / Norhafiza Mazlan
The usage of tablet PC's from the multiple brands is not a new phenomenon to the consumers. However, the marketers always find a new strategy in order to strengthen their own brands in the market place. It is because; every each of strategy that was used by marketers will affect consumers durin...
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| Format: | Thesis |
| Language: | English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/38261/1/38261.pdf |
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