A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim
The statement of problem of this research project is to investigate the trend- by understanding the meaning of colour can this contributes to the success of a design and also to investigate to what extend the decision of colour choices can or may impact gender personality. The aim of this research p...
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2005
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Online Access: | https://ir.uitm.edu.my/id/eprint/38641/1/38641.pdf |
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my-uitm-ir.386412023-01-19T01:46:43Z A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim 2005 Abdul Rahim, Susastri Methods. Outdoor advertising. Billboards. Posters Product design. Industrial design The statement of problem of this research project is to investigate the trend- by understanding the meaning of colour can this contributes to the success of a design and also to investigate to what extend the decision of colour choices can or may impact gender personality. The aim of this research project is to study the impact of colour, and to establish if gender and/or personality do impact colour choices and preferences towards any consumer product design. Colours do serve many functions in the manufacturing industries such as in fashions, architecture, automobile industry and products designing. Product design classifications include furniture design, electronic goods, house appliances, apparel, fashion accessories, children toys and automobile. It is hope that the research findings can benefit professionals in education, consumerism and marketing by applying suitable colour schemes in their product designs. The significance of the study is also to confirm the result indicating the differences between genders (adult) in preference for colours and to identify the Malaysian colour preferences. 2005 Thesis https://ir.uitm.edu.my/id/eprint/38641/ https://ir.uitm.edu.my/id/eprint/38641/1/38641.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Art and Design Md Isa, Kamarudzaman |
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Universiti Teknologi MARA |
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UiTM Institutional Repository |
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English |
advisor |
Md Isa, Kamarudzaman |
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Methods Outdoor advertising Billboards Posters Methods Outdoor advertising Billboards Posters |
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Methods Outdoor advertising Billboards Posters Methods Outdoor advertising Billboards Posters Abdul Rahim, Susastri A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim |
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The statement of problem of this research project is to investigate the trend- by understanding the meaning of colour can this contributes to the success of a design and also to investigate to what extend the decision of colour choices can or may impact gender personality. The aim of this research project is to study the impact of colour, and to establish if gender and/or personality do impact colour choices and preferences towards any consumer product design. Colours do serve many functions in the manufacturing industries such as in fashions, architecture, automobile industry and products designing. Product design classifications include furniture design, electronic goods, house appliances, apparel, fashion accessories, children toys and automobile. It is hope that the research findings can benefit professionals in education, consumerism and marketing by applying suitable colour schemes in their product designs. The significance of the study is also to confirm the result indicating the differences between genders (adult) in preference for colours and to identify the Malaysian colour preferences. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Abdul Rahim, Susastri |
author_facet |
Abdul Rahim, Susastri |
author_sort |
Abdul Rahim, Susastri |
title |
A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim |
title_short |
A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim |
title_full |
A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim |
title_fullStr |
A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim |
title_full_unstemmed |
A study on gender colour preferences: its relationship towards consumer products design / Susastri Abdul Rahim |
title_sort |
study on gender colour preferences: its relationship towards consumer products design / susastri abdul rahim |
granting_institution |
Universiti Teknologi MARA (UiTM) |
granting_department |
Faculty of Art and Design |
publishDate |
2005 |
url |
https://ir.uitm.edu.my/id/eprint/38641/1/38641.pdf |
_version_ |
1783734478979465216 |