The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali

This thesis is about the practice of public relations in high-tech organizations of Kulim High-Tech Park. The research examines the model of communications, the roles and functions of public relations professionals in these organizations, their scope of participation in strategic decision making as...

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Main Author:	Abdul Rahim Razali, Rozaidi
Format:	Thesis
Language:	English
Published:	2011
Subjects:	HM Sociology Social values
Online Access:	https://ir.uitm.edu.my/id/eprint/40679/1/40679.pdf
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id	my-uitm-ir.40679
record_format	uketd_dc
spelling	my-uitm-ir.406792022-03-25T07:26:48Z The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali 2011-10 Abdul Rahim Razali, Rozaidi HM Sociology Social values This thesis is about the practice of public relations in high-tech organizations of Kulim High-Tech Park. The research examines the model of communications, the roles and functions of public relations professionals in these organizations, their scope of participation in strategic decision making as well as the presence of Integrated Marketing Communications (IMC) and position of public relations in that mix. In this study, the researcher adopt a case study design to gain an in-depth understanding of the situation and meaning for those involved. This paper reports on a study using in depth interviews to better understand how public relations practices apply in high-tech organization. Research revealed that the organizations followed the asymmetric model of communication under a symmetric philosophy where participation in strategic decision making was marginal, with the role being mainly that of expert prescriber. In the IMC process, trend toward IMC has certainly entered Kulim High-Tech only the position of public relations in that set up is not clearly justified. IMC is mere technical function. Even though the idea of relating public relations roles in IMC exist but still some of the organizations are unaware of how public relations can complement the IMC process. 2011-10 Thesis https://ir.uitm.edu.my/id/eprint/40679/ https://ir.uitm.edu.my/id/eprint/40679/1/40679.pdf text en public masters Universiti Teknologi MARA Faculty of Communication & Media Studies
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	HM Sociology Social values
spellingShingle	HM Sociology Social values Abdul Rahim Razali, Rozaidi The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali
description	This thesis is about the practice of public relations in high-tech organizations of Kulim High-Tech Park. The research examines the model of communications, the roles and functions of public relations professionals in these organizations, their scope of participation in strategic decision making as well as the presence of Integrated Marketing Communications (IMC) and position of public relations in that mix. In this study, the researcher adopt a case study design to gain an in-depth understanding of the situation and meaning for those involved. This paper reports on a study using in depth interviews to better understand how public relations practices apply in high-tech organization. Research revealed that the organizations followed the asymmetric model of communication under a symmetric philosophy where participation in strategic decision making was marginal, with the role being mainly that of expert prescriber. In the IMC process, trend toward IMC has certainly entered Kulim High-Tech only the position of public relations in that set up is not clearly justified. IMC is mere technical function. Even though the idea of relating public relations roles in IMC exist but still some of the organizations are unaware of how public relations can complement the IMC process.
format	Thesis
qualification_level	Master's degree
author	Abdul Rahim Razali, Rozaidi
author_facet	Abdul Rahim Razali, Rozaidi
author_sort	Abdul Rahim Razali, Rozaidi
title	The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali
title_short	The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali
title_full	The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali
title_fullStr	The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali
title_full_unstemmed	The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali
title_sort	public relations practices in high-tech organization kulim high-tech park / rozaidi abdul rahim razali
granting_institution	Universiti Teknologi MARA
granting_department	Faculty of Communication & Media Studies
publishDate	2011
url	https://ir.uitm.edu.my/id/eprint/40679/1/40679.pdf
_version_	1783734591129911296

The public relations practices in high-tech organization Kulim high-tech park / Rozaidi Abdul Rahim Razali

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