Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.]
The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basi...
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Format: | Thesis |
Language: | English |
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2007
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Online Access: | https://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf |
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my-uitm-ir.412292021-02-03T03:09:44Z Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] 2007-01 Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah Agricultural economics Marketing The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies. 2007-01 Thesis https://ir.uitm.edu.my/id/eprint/41229/ https://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf text en public masters Universiti Teknologi MARA, Cawangan Sarawak Faculty of Business Management |
institution |
Universiti Teknologi MARA |
collection |
UiTM Institutional Repository |
language |
English |
topic |
Agricultural economics Marketing |
spellingShingle |
Agricultural economics Marketing Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] |
description |
The study focuses on Kopi Anggerek, a beverage commodity that is being marketed in Malaysia by a marketing organization known as Federal Marketing Authority (FAMA). The study was carried out based on current marketing problems that were identified and the outcome of the study would be used as a basis for improving marketing strategies. |
format |
Thesis |
qualification_level |
Master's degree |
author |
Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah |
author_facet |
Mapus, Keron Darus, Roslan Ahmad Hj Yaman, Hjh Mariati Mohammad, Natrah |
author_sort |
Mapus, Keron |
title |
Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] |
title_short |
Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] |
title_full |
Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] |
title_fullStr |
Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] |
title_full_unstemmed |
Repositioning of Kopi Anggerek in Kuching Market / Keron Ak Mapus ... [et al.] |
title_sort |
repositioning of kopi anggerek in kuching market / keron ak mapus ... [et al.] |
granting_institution |
Universiti Teknologi MARA, Cawangan Sarawak |
granting_department |
Faculty of Business Management |
publishDate |
2007 |
url |
https://ir.uitm.edu.my/id/eprint/41229/2/41229.pdf |
_version_ |
1783734620870672384 |