Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin

Background: Non-prescription medicine advertising (NPMA) is the medium that is used by the pharmaceutical companies to deliver the information about non-prescription medicine (NPM) directly to the consumers. The purpose of this study is to evaluate the consumers' exposure, perceptions and behav...

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Main Author:	Mahhidin, Khaironi @ Nor Aini
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/41561/6/41561.pdf
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id	my-uitm-ir.41561
record_format	uketd_dc
spelling	my-uitm-ir.415612023-03-24T01:22:02Z Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin 2014 Mahhidin, Khaironi @ Nor Aini Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Public health. Hygiene. Preventive Medicine Background: Non-prescription medicine advertising (NPMA) is the medium that is used by the pharmaceutical companies to deliver the information about non-prescription medicine (NPM) directly to the consumers. The purpose of this study is to evaluate the consumers' exposure, perceptions and behaviors toward non-prescription medicine advertising (NPMA). Methodology: This is a cross sectional study involving public people in Kuala Terengganu that attended community pharmacy and public area such as shopping complex and bus station. The respondents that exposed to NPMA and who knows about NPM were identified through convenient sampling. Data was collected from April to Mei 2014. Results: A pilot study demonstrated that this questionnaire was valid and reliable to assess consumers' response toward NPMA. The most often media type that respondents exposed to NPMA was reported as a television (M=3.55). Generally, respondents showed positive perception toward NPMA. The study reported that after being exposed to NPMA, respondents involved in at least 1, 2 or 3 behaviors prompted by NPMA. The NPM used and health status were the most consistently found to be significant predictors of perception. The amounts of exposure to NPM and health status were the most significant predictors of behavioral outcomes. Conclusion: These findings showed consumers were influenced by the non-prescription medicine advertisements. Therefore, it is recommended that better regulations are require to ensure that the advertisements can act as good tools for the consumer in obtaining knowledge about the medicine and health. 2014 Thesis https://ir.uitm.edu.my/id/eprint/41561/ https://ir.uitm.edu.my/id/eprint/41561/6/41561.pdf text en public masters Universiti Teknologi MARA (UiTM) Faculty of Pharmacy Hassan, Yahaya
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Hassan, Yahaya
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer behavior Consumers' preferences Consumer research Including consumer profiling Mahhidin, Khaironi @ Nor Aini Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin
description	Background: Non-prescription medicine advertising (NPMA) is the medium that is used by the pharmaceutical companies to deliver the information about non-prescription medicine (NPM) directly to the consumers. The purpose of this study is to evaluate the consumers' exposure, perceptions and behaviors toward non-prescription medicine advertising (NPMA). Methodology: This is a cross sectional study involving public people in Kuala Terengganu that attended community pharmacy and public area such as shopping complex and bus station. The respondents that exposed to NPMA and who knows about NPM were identified through convenient sampling. Data was collected from April to Mei 2014. Results: A pilot study demonstrated that this questionnaire was valid and reliable to assess consumers' response toward NPMA. The most often media type that respondents exposed to NPMA was reported as a television (M=3.55). Generally, respondents showed positive perception toward NPMA. The study reported that after being exposed to NPMA, respondents involved in at least 1, 2 or 3 behaviors prompted by NPMA. The NPM used and health status were the most consistently found to be significant predictors of perception. The amounts of exposure to NPM and health status were the most significant predictors of behavioral outcomes. Conclusion: These findings showed consumers were influenced by the non-prescription medicine advertisements. Therefore, it is recommended that better regulations are require to ensure that the advertisements can act as good tools for the consumer in obtaining knowledge about the medicine and health.
format	Thesis
qualification_level	Master's degree
author	Mahhidin, Khaironi @ Nor Aini
author_facet	Mahhidin, Khaironi @ Nor Aini
author_sort	Mahhidin, Khaironi @ Nor Aini
title	Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin
title_short	Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin
title_full	Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin
title_fullStr	Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin
title_full_unstemmed	Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin
title_sort	consumers' responses toward non-prescription medicine advertising (npma) / khaironi @ nor aini mahhidin
granting_institution	Universiti Teknologi MARA (UiTM)
granting_department	Faculty of Pharmacy
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/41561/6/41561.pdf
_version_	1783734644590510080

Consumers' responses toward non-prescription medicine advertising (NPMA) / Khaironi @ Nor Aini Mahhidin

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