A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.]
The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous, and has become a must-buy product for tourists visiting the state, or their v...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/46875/1/46875.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| id |
my-uitm-ir.46875 |
|---|---|
| record_format |
uketd_dc |
| spelling |
my-uitm-ir.468752021-06-04T03:19:14Z A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.] 2015-06 Arof, Suudi Jahet, Dihem H Social Sciences (General) HD Industries. Land use. Labor Food industry and trade. Halal food industry. Certification Research The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous, and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake. This has contributed to the growth of the Sarawak layer cake industry and attracting more producers entering the business making it now more competitive. 2015-06 Thesis https://ir.uitm.edu.my/id/eprint/46875/ https://ir.uitm.edu.my/id/eprint/46875/1/46875.pdf text en public masters Universiti Teknologi MARA Cawangan Sarawak Faculty of Business Management |
| institution |
Universiti Teknologi MARA |
| collection |
UiTM Institutional Repository |
| language |
English |
| topic |
H Social Sciences (General) H Social Sciences (General) H Social Sciences (General) Research |
| spellingShingle |
H Social Sciences (General) H Social Sciences (General) H Social Sciences (General) Research Arof, Suudi Jahet, Dihem A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.] |
| description |
The purpose of this study is to conduct a strategic analysis on Diwannie Layer Cakes, a product of Wannie Enterprise, a producer of the renowned Sarawak layer cake since 30 years ago. The Sarawak layer cake is very famous, and has become a must-buy product for tourists visiting the state, or their visit is considered incomplete if they return home without buying the Sarawak layer cake. This has contributed to the growth of the Sarawak layer cake industry and attracting more producers entering the business making it now more competitive. |
| format |
Thesis |
| qualification_level |
Master's degree |
| author |
Arof, Suudi Jahet, Dihem |
| author_facet |
Arof, Suudi Jahet, Dihem |
| author_sort |
Arof, Suudi |
| title |
A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.] |
| title_short |
A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.] |
| title_full |
A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.] |
| title_fullStr |
A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.] |
| title_full_unstemmed |
A strategic analysis of diwannie layer cakes / Suudi Arof … [et al.] |
| title_sort |
strategic analysis of diwannie layer cakes / suudi arof … [et al.] |
| granting_institution |
Universiti Teknologi MARA Cawangan Sarawak |
| granting_department |
Faculty of Business Management |
| publishDate |
2015 |
| url |
https://ir.uitm.edu.my/id/eprint/46875/1/46875.pdf |
| _version_ |
1783734771824721920 |