Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid

This dissertation analyses the patients' perceived service quality towards counter services in the Hospital Sultan Ismail Johor Bahru ("HSIJB"). This study look at the gap between the perceived expected service quality and the perception of service quality at the counters includes of...

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Main Authors: Md Dan, Masdita, Abdul Hamid, Hamizah
Format: Thesis
Language:English
Published: 2019
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/54959/1/54959.pdf
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spelling my-uitm-ir.549592022-01-25T06:46:16Z Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid 2019-01 Md Dan, Masdita Abdul Hamid, Hamizah Consumer satisfaction Customer services. Customer relations This dissertation analyses the patients' perceived service quality towards counter services in the Hospital Sultan Ismail Johor Bahru ("HSIJB"). This study look at the gap between the perceived expected service quality and the perception of service quality at the counters includes of Central Registration Point (CRP) and Inpatient Counter (BDM) in HSIJB. The variables in this study are tangibility, responsiveness, reliability, assurance and empathy which act as independent variables and the expectations of service quality and perceptions of service quality act dependent variables. The gap between patients' expectations and their actual perception of service quality in HSIJB is a matter of great concern. If the problems at the counter service can be overcome, this will eventually lead to an improvement in the overall quality of service. Thus, with this as the background, the objectives of this study are to analyse the current situation of counter services in HSIJB. Besides that, this study helps to assess service dimension gap of customer service at HSIJB and with this understanding it helps us to develop the recommendations on how to improve the counter service quality. This survey has a sample size of 280 customers (patients) in the counter service at HSIJB. As a result from this study, we found that the expectation of the service quality is higher compared to the perception of the service quality at the counters of HSIJB. Finally, the study recommends improvements in the counter services by applying technology in self-registration counters and focus on human relations in the service rather than rushing to finish the registration queues. 2019-01 Thesis https://ir.uitm.edu.my/id/eprint/54959/ https://ir.uitm.edu.my/id/eprint/54959/1/54959.pdf text en public masters Universiti Teknologi Mara Cawangan Johor Arshad Ayub Graduate Business School T.K. Muthu Koya Thangal, Dr Thahira Bibi
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor T.K. Muthu Koya Thangal, Dr Thahira Bibi
topic Consumer satisfaction
Consumer satisfaction
spellingShingle Consumer satisfaction
Consumer satisfaction
Md Dan, Masdita
Abdul Hamid, Hamizah
Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid
description This dissertation analyses the patients' perceived service quality towards counter services in the Hospital Sultan Ismail Johor Bahru ("HSIJB"). This study look at the gap between the perceived expected service quality and the perception of service quality at the counters includes of Central Registration Point (CRP) and Inpatient Counter (BDM) in HSIJB. The variables in this study are tangibility, responsiveness, reliability, assurance and empathy which act as independent variables and the expectations of service quality and perceptions of service quality act dependent variables. The gap between patients' expectations and their actual perception of service quality in HSIJB is a matter of great concern. If the problems at the counter service can be overcome, this will eventually lead to an improvement in the overall quality of service. Thus, with this as the background, the objectives of this study are to analyse the current situation of counter services in HSIJB. Besides that, this study helps to assess service dimension gap of customer service at HSIJB and with this understanding it helps us to develop the recommendations on how to improve the counter service quality. This survey has a sample size of 280 customers (patients) in the counter service at HSIJB. As a result from this study, we found that the expectation of the service quality is higher compared to the perception of the service quality at the counters of HSIJB. Finally, the study recommends improvements in the counter services by applying technology in self-registration counters and focus on human relations in the service rather than rushing to finish the registration queues.
format Thesis
qualification_level Master's degree
author Md Dan, Masdita
Abdul Hamid, Hamizah
author_facet Md Dan, Masdita
Abdul Hamid, Hamizah
author_sort Md Dan, Masdita
title Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid
title_short Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid
title_full Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid
title_fullStr Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid
title_full_unstemmed Patient perceived service quality towards counter service in Hospital Sultan Ismail Johor Bahru / Masdita Md Dan and Hamizah Abdul Hamid
title_sort patient perceived service quality towards counter service in hospital sultan ismail johor bahru / masdita md dan and hamizah abdul hamid
granting_institution Universiti Teknologi Mara Cawangan Johor
granting_department Arshad Ayub Graduate Business School
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/54959/1/54959.pdf
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