Ambience aspects in hotel lobby / Siti Hasleena Bakar

Ambience aspects in the design of a hotel lobby plays a vital role in leaving a good impact on guest first impressions towards the hotel and hence leading to ensuring guest’s satisfaction as well as attracting new customers. The tangible ambience aspects such as lighting, colours and materials take...

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Main Author:	Bakar, Siti Hasleena
Format:	Thesis
Language:	English
Published:	2021
Subjects:	Hospitality industry Hotels, clubs, restaurants, etc Food service
Online Access:	https://ir.uitm.edu.my/id/eprint/55898/1/55898.pdf
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id	my-uitm-ir.55898
record_format	uketd_dc
spelling	my-uitm-ir.558982022-02-16T08:36:54Z Ambience aspects in hotel lobby / Siti Hasleena Bakar 2021-02 Bakar, Siti Hasleena Hospitality industry. Hotels, clubs, restaurants, etc. Food service Ambience aspects in the design of a hotel lobby plays a vital role in leaving a good impact on guest first impressions towards the hotel and hence leading to ensuring guest’s satisfaction as well as attracting new customers. The tangible ambience aspects such as lighting, colours and materials take part in enhancing the ambience of a hotel lobby. Therefore, for better understanding of this hypothesis, a research has been carried out to identify whether the aspects will bring significance impact towards customer’s satisfaction in a hotel lobby. This research aim is to identify user’s feedback towards ambience aspects in hotel lobby and to investigate the ambience aspects in hotel lobby. Double Tree Penang resort has been taken as the case study for this research. This research has been carried out by using both quantitative and qualitative methods in order to reach the aims of this research. Through the research method which are questionnaire and on-site observation, the data were collected and analyzed in regarding with regard to the participants’ perception towards the ambience aspects . The findings indicated a strong result from the participants in agreeing that the tangible ambience aspects do play an important role in leaving great impressions towards a hotel lobby’s ambience and thus has proven the aims of the study. The result of the study also suggested that besides investigating the guests’ satisfaction, other individuals such as the manager or staff is encouraged should also be included in order to widen the scope of information regarding the ambience aspects. 2021-02 Thesis https://ir.uitm.edu.my/id/eprint/55898/ https://ir.uitm.edu.my/id/eprint/55898/1/55898.pdf text en public degree Universiti Teknologi MARA (Kampus Puncak Alam) Faculty of Architecture, Planning and Surveying Abdullah, Nurashikin
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Abdullah, Nurashikin
topic	Hospitality industry Hotels, clubs, restaurants, etc Food service
spellingShingle	Hospitality industry Hotels, clubs, restaurants, etc Food service Bakar, Siti Hasleena Ambience aspects in hotel lobby / Siti Hasleena Bakar
description	Ambience aspects in the design of a hotel lobby plays a vital role in leaving a good impact on guest first impressions towards the hotel and hence leading to ensuring guest’s satisfaction as well as attracting new customers. The tangible ambience aspects such as lighting, colours and materials take part in enhancing the ambience of a hotel lobby. Therefore, for better understanding of this hypothesis, a research has been carried out to identify whether the aspects will bring significance impact towards customer’s satisfaction in a hotel lobby. This research aim is to identify user’s feedback towards ambience aspects in hotel lobby and to investigate the ambience aspects in hotel lobby. Double Tree Penang resort has been taken as the case study for this research. This research has been carried out by using both quantitative and qualitative methods in order to reach the aims of this research. Through the research method which are questionnaire and on-site observation, the data were collected and analyzed in regarding with regard to the participants’ perception towards the ambience aspects . The findings indicated a strong result from the participants in agreeing that the tangible ambience aspects do play an important role in leaving great impressions towards a hotel lobby’s ambience and thus has proven the aims of the study. The result of the study also suggested that besides investigating the guests’ satisfaction, other individuals such as the manager or staff is encouraged should also be included in order to widen the scope of information regarding the ambience aspects.
format	Thesis
qualification_level	Bachelor degree
author	Bakar, Siti Hasleena
author_facet	Bakar, Siti Hasleena
author_sort	Bakar, Siti Hasleena
title	Ambience aspects in hotel lobby / Siti Hasleena Bakar
title_short	Ambience aspects in hotel lobby / Siti Hasleena Bakar
title_full	Ambience aspects in hotel lobby / Siti Hasleena Bakar
title_fullStr	Ambience aspects in hotel lobby / Siti Hasleena Bakar
title_full_unstemmed	Ambience aspects in hotel lobby / Siti Hasleena Bakar
title_sort	ambience aspects in hotel lobby / siti hasleena bakar
granting_institution	Universiti Teknologi MARA (Kampus Puncak Alam)
granting_department	Faculty of Architecture, Planning and Surveying
publishDate	2021
url	https://ir.uitm.edu.my/id/eprint/55898/1/55898.pdf
_version_	1783734931861536768

Ambience aspects in hotel lobby / Siti Hasleena Bakar

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