An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin

Telekom Publications Sdn. Bhd. is known as the sole publisher of the accurate and complete directory information called Yellow Pages. The main purpose of it is to provide an information that is vital towards the stimulation of commercial. With the stable growth in the economy sector and an encourag...

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Main Author: Shamsuddin, Andi Suswandi
Format: Thesis
Language:English
Published: 1997
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/59343/1/59343.pdf
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spelling my-uitm-ir.593432022-05-11T06:13:25Z An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin 1997-09-15 Shamsuddin, Andi Suswandi Instruments and machines Electronic Computers. Computer Science Communication of computer science information Computer software Application program interfaces Application software Telekom Publications Sdn. Bhd. is known as the sole publisher of the accurate and complete directory information called Yellow Pages. The main purpose of it is to provide an information that is vital towards the stimulation of commercial. With the stable growth in the economy sector and an encouraging development of technology, political and education, the need for fast and accurate information among publics is also increasing. Although Malaysia is moving towards the cyber globalization with the MultiMediaSupercorridor but the printed material or directory books are still needed and probably saves time. With more specific segmentation, TPSB plans to produce a new directory that is known as the Neighbourhood Directory. This directory will covers only four specific area in the Klang Valley, that is Bangsar, Taman Tun Dr. Ismail, Damansara (Damansara Utama, Damansara Height, Damansara Jaya) and Bandar Utama. This directory is basically the same concept as the Yellow Pages. 1997-09 Thesis https://ir.uitm.edu.my/id/eprint/59343/ https://ir.uitm.edu.my/id/eprint/59343/1/59343.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty Of Business Management Ahmad, Dzulkifli
institution Universiti Teknologi MARA
collection UiTM Institutional Repository
language English
advisor Ahmad, Dzulkifli
topic Instruments and machines
Instruments and machines
Communication of computer science information
Computer software
Application program interfaces
Application software
spellingShingle Instruments and machines
Instruments and machines
Communication of computer science information
Computer software
Application program interfaces
Application software
Shamsuddin, Andi Suswandi
An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin
description Telekom Publications Sdn. Bhd. is known as the sole publisher of the accurate and complete directory information called Yellow Pages. The main purpose of it is to provide an information that is vital towards the stimulation of commercial. With the stable growth in the economy sector and an encouraging development of technology, political and education, the need for fast and accurate information among publics is also increasing. Although Malaysia is moving towards the cyber globalization with the MultiMediaSupercorridor but the printed material or directory books are still needed and probably saves time. With more specific segmentation, TPSB plans to produce a new directory that is known as the Neighbourhood Directory. This directory will covers only four specific area in the Klang Valley, that is Bangsar, Taman Tun Dr. Ismail, Damansara (Damansara Utama, Damansara Height, Damansara Jaya) and Bandar Utama. This directory is basically the same concept as the Yellow Pages.
format Thesis
qualification_level Bachelor degree
author Shamsuddin, Andi Suswandi
author_facet Shamsuddin, Andi Suswandi
author_sort Shamsuddin, Andi Suswandi
title An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin
title_short An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin
title_full An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin
title_fullStr An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin
title_full_unstemmed An outlook on the customers and advertisers acceptance on the neighbourhood director / Andi Suswandi Shamsuddin
title_sort outlook on the customers and advertisers acceptance on the neighbourhood director / andi suswandi shamsuddin
granting_institution Universiti Teknologi MARA, Terengganu
granting_department Faculty Of Business Management
publishDate 1997
url https://ir.uitm.edu.my/id/eprint/59343/1/59343.pdf
_version_ 1783735028323188736