Customer satisfaction towards services provided by advertising department of the New Straits Times Press (M) Berhad, Kuala Terengganu / Mariza Abdullah

Businesses in Malaysia nowadays facing a very competitive market as customerbuying behavior are changing subsequently with the economic slowdown condition. This means that customer very particular on their expenditure, they will think twice or even thrice before spending their money. The situation i...

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Bibliographic Details
Main Author: Abdullah, Mariza
Format: Thesis
Language:English
Published: 1998
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/59367/1/59367.pdf
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