A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh

This study is to examine the public awareness towards the promotional activities of Darul Ehsan Tourist Centre (DETC). The research focused more on the promotion mix elements as the factors of the public awareness and how those factors create public awareness. The level of public awareness will be m...

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Main Author:	Puteh, Nor Aida
Format:	Thesis
Language:	English
Published:	2000
Subjects:	Social aspects Social marketing Marketing Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/59877/1/59877.pdf
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id	my-uitm-ir.59877
record_format	uketd_dc
spelling	my-uitm-ir.598772022-05-19T02:32:43Z A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh 2000-10 Puteh, Nor Aida Social aspects. Social marketing Marketing Market segmentation. Target marketing Personnel management. Employment management Promotions This study is to examine the public awareness towards the promotional activities of Darul Ehsan Tourist Centre (DETC). The research focused more on the promotion mix elements as the factors of the public awareness and how those factors create public awareness. The level of public awareness will be measured by evaluating the performance of elements. Analyses of the research have been carried out by distributions of questionnaires and observation. Fifty sets of questionnaires have been distributed both to the people who visited DETC and the public around Shah Alam area. This is due to the fact that those people are DETCs’ target market. Due to the time limitation in collecting data, the sample size is chosen as long as it can represent the population. Data collected are being processed by using Statistical Package for the Social Science (SPSS) software. Researcher later on tested the hypotheses formulated earlier. The findings or results were used by researcher to make decision that is whether to accept the null or the alternatives hypothesis. 2000-10 Thesis https://ir.uitm.edu.my/id/eprint/59877/ https://ir.uitm.edu.my/id/eprint/59877/1/59877.pdf text en public degree Universiti Teknologi MARA, Terengganu Faculty of Business Management Zakaria, Farok
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
advisor	Zakaria, Farok
topic	Social aspects Social marketing Marketing Social aspects Social marketing Social aspects Social marketing Promotions
spellingShingle	Social aspects Social marketing Marketing Social aspects Social marketing Social aspects Social marketing Promotions Puteh, Nor Aida A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh
description	This study is to examine the public awareness towards the promotional activities of Darul Ehsan Tourist Centre (DETC). The research focused more on the promotion mix elements as the factors of the public awareness and how those factors create public awareness. The level of public awareness will be measured by evaluating the performance of elements. Analyses of the research have been carried out by distributions of questionnaires and observation. Fifty sets of questionnaires have been distributed both to the people who visited DETC and the public around Shah Alam area. This is due to the fact that those people are DETCs’ target market. Due to the time limitation in collecting data, the sample size is chosen as long as it can represent the population. Data collected are being processed by using Statistical Package for the Social Science (SPSS) software. Researcher later on tested the hypotheses formulated earlier. The findings or results were used by researcher to make decision that is whether to accept the null or the alternatives hypothesis.
format	Thesis
qualification_level	Bachelor degree
author	Puteh, Nor Aida
author_facet	Puteh, Nor Aida
author_sort	Puteh, Nor Aida
title	A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh
title_short	A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh
title_full	A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh
title_fullStr	A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh
title_full_unstemmed	A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh
title_sort	study on public awareness towards promotional programs of darul ehsan tourist centre (detc), shah alam / nor aida puteh
granting_institution	Universiti Teknologi MARA, Terengganu
granting_department	Faculty of Business Management
publishDate	2000
url	https://ir.uitm.edu.my/id/eprint/59877/1/59877.pdf
_version_	1783735066199851008

A study on public awareness towards promotional programs of Darul Ehsan Tourist Centre (DETC), Shah Alam / Nor Aida Puteh

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