Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman

This paper examined tourists’ evaluation of service quality in rural tourism destination, which is in Cameron Highlands, Pahang, Malaysia. Cameron Highlands is a highland, which is quite popular among tourists that want to see yet another side of Malaysia; a side where they can walk for hours in the...

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Main Authors:	Ismail, Alif Azhari, Mohd Yusoff, Norhidayah, Abdul Rahman, Mohammad Izzul Hanis
Format:	Thesis
Language:	English
Published:	2015
Subjects:	Travel and state Tourism
Online Access:	https://ir.uitm.edu.my/id/eprint/59893/1/59893.pdf
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id	my-uitm-ir.59893
record_format	uketd_dc
spelling	my-uitm-ir.598932022-06-20T12:23:29Z Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman 2015-12 Ismail, Alif Azhari Mohd Yusoff, Norhidayah Abdul Rahman, Mohammad Izzul Hanis Travel and state. Tourism This paper examined tourists’ evaluation of service quality in rural tourism destination, which is in Cameron Highlands, Pahang, Malaysia. Cameron Highlands is a highland, which is quite popular among tourists that want to see yet another side of Malaysia; a side where they can walk for hours in the cool climate. Because of the perfect climate, it was very suitable for cultivating tea; Cameron Highlands soon grew out to be the biggest tea region of Malaysia and one of the top rural tourism destinations. The domestic tourists’ experience acts as the mediating effect of domestic tourists’ loyalty on this relationship. The data was analysed using multi-regression method. The service quality dimensions delivered have a significant positive influence on tourists’ loyalty. Moreover, previous experience moderates the relationship between service quality and domestic tourists’ loyalty. The findings of this study offer some interesting implications for practitioners and researchers. 2015-12 Thesis https://ir.uitm.edu.my/id/eprint/59893/ https://ir.uitm.edu.my/id/eprint/59893/1/59893.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel and state Tourism
spellingShingle	Travel and state Tourism Ismail, Alif Azhari Mohd Yusoff, Norhidayah Abdul Rahman, Mohammad Izzul Hanis Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman
description	This paper examined tourists’ evaluation of service quality in rural tourism destination, which is in Cameron Highlands, Pahang, Malaysia. Cameron Highlands is a highland, which is quite popular among tourists that want to see yet another side of Malaysia; a side where they can walk for hours in the cool climate. Because of the perfect climate, it was very suitable for cultivating tea; Cameron Highlands soon grew out to be the biggest tea region of Malaysia and one of the top rural tourism destinations. The domestic tourists’ experience acts as the mediating effect of domestic tourists’ loyalty on this relationship. The data was analysed using multi-regression method. The service quality dimensions delivered have a significant positive influence on tourists’ loyalty. Moreover, previous experience moderates the relationship between service quality and domestic tourists’ loyalty. The findings of this study offer some interesting implications for practitioners and researchers.
format	Thesis
qualification_level	Bachelor degree
author	Ismail, Alif Azhari Mohd Yusoff, Norhidayah Abdul Rahman, Mohammad Izzul Hanis
author_facet	Ismail, Alif Azhari Mohd Yusoff, Norhidayah Abdul Rahman, Mohammad Izzul Hanis
author_sort	Ismail, Alif Azhari
title	Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman
title_short	Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman
title_full	Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman
title_fullStr	Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman
title_full_unstemmed	Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman
title_sort	rural tourism: a case of cameron highlands, pahang. the relationship between service quality & tourist loyalty towards tourist experience as mediator / alif azhari ismail, norhidayah mohd yusoff and mohammad izzul hanis abdul rahman
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/59893/1/59893.pdf
_version_	1783735066942242816

Rural tourism: a case of Cameron Highlands, Pahang. The relationship between service quality & tourist loyalty towards tourist experience as mediator / Alif Azhari Ismail, Norhidayah Mohd Yusoff and Mohammad Izzul Hanis Abdul Rahman

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