Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof

The study seeks to determine the service quality of the “Mamak” restaurants that will influence satisfaction of customers in hospitality industry. In Malaysia, the term “Mamak” refers to Tamil Muslims who generally the owners and also the operators of such restaurants. Basically, the findings showed...

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Main Authors:	Ismail, Hazwani, Kamaruddin, Nur Hisyam, Raja Mohd Yusof, Raja Anis Aniza
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/60110/1/60110.pdf
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id	my-uitm-ir.60110
record_format	uketd_dc
spelling	my-uitm-ir.601102022-06-17T02:00:05Z Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof 2014 Ismail, Hazwani Kamaruddin, Nur Hisyam Raja Mohd Yusof, Raja Anis Aniza Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Hospitality industry. Hotels, clubs, restaurants, etc. Food service The study seeks to determine the service quality of the “Mamak” restaurants that will influence satisfaction of customers in hospitality industry. In Malaysia, the term “Mamak” refers to Tamil Muslims who generally the owners and also the operators of such restaurants. Basically, the findings showed that the food quality, price, physical environment, restaurant service management, restaurant brand personality and employees job satisfaction related to each other in order to fulfill the customer’s satisfaction towards the restaurant. The study for this topic will give benefits to owner restaurant to improve their service quality in their restaurants in order to return customer loyalty. The research found that service quality significantly affects customer satisfaction which has strong impact on customer loyalty. According to Robust and statistically significant, restaurant that pay attention to food quality, appropriate cost, and attentive service have the greatest chance to increase guests’ intention to return. The questionnaire and survey are used in this study to determine the customer satisfaction towards service quality at “Mamak” restaurants. Besides, case studies use a large list of consumer kept by a major online marketing research company. 2014 Thesis https://ir.uitm.edu.my/id/eprint/60110/ https://ir.uitm.edu.my/id/eprint/60110/1/60110.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling
spellingShingle	Consumer behavior Consumers' preferences Consumer research Including consumer profiling Consumer satisfaction Consumer behavior Consumers' preferences Consumer research Including consumer profiling Ismail, Hazwani Kamaruddin, Nur Hisyam Raja Mohd Yusof, Raja Anis Aniza Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof
description	The study seeks to determine the service quality of the “Mamak” restaurants that will influence satisfaction of customers in hospitality industry. In Malaysia, the term “Mamak” refers to Tamil Muslims who generally the owners and also the operators of such restaurants. Basically, the findings showed that the food quality, price, physical environment, restaurant service management, restaurant brand personality and employees job satisfaction related to each other in order to fulfill the customer’s satisfaction towards the restaurant. The study for this topic will give benefits to owner restaurant to improve their service quality in their restaurants in order to return customer loyalty. The research found that service quality significantly affects customer satisfaction which has strong impact on customer loyalty. According to Robust and statistically significant, restaurant that pay attention to food quality, appropriate cost, and attentive service have the greatest chance to increase guests’ intention to return. The questionnaire and survey are used in this study to determine the customer satisfaction towards service quality at “Mamak” restaurants. Besides, case studies use a large list of consumer kept by a major online marketing research company.
format	Thesis
qualification_level	Bachelor degree
author	Ismail, Hazwani Kamaruddin, Nur Hisyam Raja Mohd Yusof, Raja Anis Aniza
author_facet	Ismail, Hazwani Kamaruddin, Nur Hisyam Raja Mohd Yusof, Raja Anis Aniza
author_sort	Ismail, Hazwani
title	Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof
title_short	Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof
title_full	Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof
title_fullStr	Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof
title_full_unstemmed	Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof
title_sort	customers satisfaction towards service quality among “mamak” restaurants at bandar hilir, malacca / hazwani ismail, nur hisyam kamaruddin and raja anis aniza raja mohd yusof
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2014
url	https://ir.uitm.edu.my/id/eprint/60110/1/60110.pdf
_version_	1783735085782007808

Customers satisfaction towards service quality among “Mamak” restaurants at Bandar Hilir, Malacca / Hazwani Ismail, Nur Hisyam Kamaruddin and Raja Anis Aniza Raja Mohd Yusof

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