The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan

Technology has become essentials for almost everyone especially youth. This current trend has impacted the purchase decisions among youth in tourism perspective. In order to keep up with the current trend, travel organizations also need to improve the way they marketed their products and services. I...

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Main Authors:	Mahpul, Idzam Fahmi, Johari, Nasuha, Roslan, Nur Syazanani
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Travel agencies and clubs
Online Access:	https://ir.uitm.edu.my/id/eprint/60119/1/60119.pdf
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id	my-uitm-ir.60119
record_format	uketd_dc
spelling	my-uitm-ir.601192022-06-17T02:02:40Z The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan 2016 Mahpul, Idzam Fahmi Johari, Nasuha Roslan, Nur Syazanani Travel agencies and clubs Purchasing. Selling. Sales personnel. Sales executives Social influence. Social pressure Technology has become essentials for almost everyone especially youth. This current trend has impacted the purchase decisions among youth in tourism perspective. In order to keep up with the current trend, travel organizations also need to improve the way they marketed their products and services. In Malaysia, most of the travel agency is already use technology to attract tourist to purchase their packages. However, there is also a travel agency who still did not use technologies to promote their packages yet they are using the traditional method such as distributing flyers from home to home, in shopping complex etc. This study adopted the Technology Acceptance Model (TAM) to further investigate the factors such as the e-Word-of-Mouth (e-WOM), perceived usefulness, perceived ease of use and perceived enjoyment that affect the purchase intention among youth in terms of travel planning. The method that used in the study is not-probability sampling and is measured at the IPTA and IPTS students around Bandaraya Melaka. This research is conducted to investigate the effectiveness of social network among universities students. It also will elaborate on how importance the technology for tourism organizations as for their marketing tools. The consequence of the study is social network influence youth when choosing tourist destination. 2016 Thesis https://ir.uitm.edu.my/id/eprint/60119/ https://ir.uitm.edu.my/id/eprint/60119/1/60119.pdf text en public degree Universiti Teknologi MARA Cawangan Melaka Faculty of Hotel and Tourism Management
institution	Universiti Teknologi MARA
collection	UiTM Institutional Repository
language	English
topic	Travel agencies and clubs Travel agencies and clubs Travel agencies and clubs
spellingShingle	Travel agencies and clubs Travel agencies and clubs Travel agencies and clubs Mahpul, Idzam Fahmi Johari, Nasuha Roslan, Nur Syazanani The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan
description	Technology has become essentials for almost everyone especially youth. This current trend has impacted the purchase decisions among youth in tourism perspective. In order to keep up with the current trend, travel organizations also need to improve the way they marketed their products and services. In Malaysia, most of the travel agency is already use technology to attract tourist to purchase their packages. However, there is also a travel agency who still did not use technologies to promote their packages yet they are using the traditional method such as distributing flyers from home to home, in shopping complex etc. This study adopted the Technology Acceptance Model (TAM) to further investigate the factors such as the e-Word-of-Mouth (e-WOM), perceived usefulness, perceived ease of use and perceived enjoyment that affect the purchase intention among youth in terms of travel planning. The method that used in the study is not-probability sampling and is measured at the IPTA and IPTS students around Bandaraya Melaka. This research is conducted to investigate the effectiveness of social network among universities students. It also will elaborate on how importance the technology for tourism organizations as for their marketing tools. The consequence of the study is social network influence youth when choosing tourist destination.
format	Thesis
qualification_level	Bachelor degree
author	Mahpul, Idzam Fahmi Johari, Nasuha Roslan, Nur Syazanani
author_facet	Mahpul, Idzam Fahmi Johari, Nasuha Roslan, Nur Syazanani
author_sort	Mahpul, Idzam Fahmi
title	The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan
title_short	The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan
title_full	The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan
title_fullStr	The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan
title_full_unstemmed	The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan
title_sort	influence of social networking towards the intention to purchase among youth in ipta and ipts in bandaraya melaka / idzam fahmi mahpul, nasuha johari and nur syazanani roslan
granting_institution	Universiti Teknologi MARA Cawangan Melaka
granting_department	Faculty of Hotel and Tourism Management
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/60119/1/60119.pdf
_version_	1783735086047297536

The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan

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